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Toy industry gears up for 2004 Popular (3387)

FEBRUARY 9, 2004 at 5:29 PM

Posted by CHEESER
Source: Reuters UK


Manufacturers of children's toys come togetheropens in new window for an annual convention next week at the American International Toy Fairopens in new window in New York. Harry Potter licensees Mattel, Hasbro and Lego will be present, all hoping for a better year after disappointing industry sales in 2002 and 2003.

A handful of movies coming out in the spring, including sequels to Spider-Man, Shrek and the Harry Potter series, are expected to spawn popular licensed toy lines.

Lego's product line for the Prisoner of Azkaban movie appeared for pre-ordering on ToyWiz in January, but later mysteriously vanished. Thanks to reader Sirius Black (we assume the name is coincidental) and French site La Gazette du Sorcieropens in new window, we have some images available once again:

USA Today saysopens in new window licensed merchandise, such as those based on popular movies, television shows and characters, comprise 25% to 30% of total toy sales in a year. Spider-Man generated $1 billion in merchandise sales alone.

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· Companies  >  Money Trail  >  Merchandise
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Reader Comments (65)

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Keng
Honeydukes Sweetie Pie
(Moderator)
House: Ravenclaw
Points: 4710

Keng says:

I love lego! My neighbour (who had every friggin' lego set available ever) and I used to dump all his lego collections on the floor, take turns choosing what we wanted, and then built giant kingdoms, then going to war. It was awesome...

Posted Feb 10, 2004 at 8:47 PM EST



Gemmy
Head Girl
House: Gryffindor
Points: 483

Gemmy says:

The lego recreation of the secenes is amazingly clever!

Posted Feb 10, 2004 at 11:16 PM EST



dan's girl
Professor
House: Gryffindor
Points: 1140
AIM: dan's girl

dan's girl says:

Thats a first ....im not excited because i have no interest in toys...

Posted Feb 11, 2004 at 5:06 AM EST



Alex Seeker
Quidditch Captain
House: Gryffindor
Points: 6166
I support HPANA!

Alex Seeker says:

Even though I'm completely obsessed with a children's book I don't think I could bring myself to get any of the toys. I wouldn't mind the Hedwig cuddly toy that Professor Lupin has though - it sounds so cute!

Posted Feb 11, 2004 at 8:23 AM EST



davie7117
Prefect
House: Gryffindor
Points: 308
AIM: davie7117@aol.com Yahoo: davie7117@yahoo.com

davie7117 says:

Well I would be buyin the toys to save them as collectors items...

Posted Feb 11, 2004 at 11:18 AM EST



tigerlili_08
Order of Merlin, 1st Class
House: Slytherin
Points: 1987

tigerlili_08 says:

Thats interesting, yet a little x-treme for me. Im not exactly a HP lego collector. Im a teen & I dont have
any excuses for owning 1 personally...but then I have a little brother :) Anyways, the Hagrid's Hut, Draco, & Sirius ones seem very cool.

Posted Feb 11, 2004 at 4:30 PM EST



Butterbeer
Witch
House: Gryffindor
Points: 977
AIM: Searchn4freedom

Butterbeer says:

I need to get those!!! They are soo cool! Id love to have all of them lined up in my home office!

Posted Feb 11, 2004 at 11:41 PM EST



Snitch Sox
Lethifold
House: Gryffindor
Points: 2862

Snitch Sox says:

As long as Mars don't inflict anymore horrible sweets on us I don't care! Some of them were quite nice but the every flavour beans were diabolical!

Posted Feb 12, 2004 at 3:30 PM EST



Prof. Andaxia Moonstar
Snape's Woman
(Moderator)
House: Ravenclaw
Points: 5392
AIM: Andaxia47 Yahoo: quillpen47 See my Amazon Wish List

Prof. Andaxia Moonstar says:

Yay - more toys *ahem* collectibles! I am still awaiting word on the action figures - weren't Dueling Club Ron and Hermione supposed to be released last fall? Am hoping there will be a Sirius figure, a McGonagall would be cool too.

Posted Feb 12, 2004 at 11:44 PM EST



siriusgyal
Order of Merlin, 2nd Class
House: Gryffindor
Points: 1660
AIM: Siriusgyal Yahoo: tranquility_insane_10

siriusgyal says:

They look so cute.
i would buy them and not use them that's the problem.

Posted Feb 13, 2004 at 6:43 PM EST



stocco
Unspeakable
House: Hufflepuff
Points: 3920
AIM: me rikey that Yahoo: merikeythat See my Amazon Wish List

stocco says:

Yay! I love Harry Potter toys! haha. I'm gonna buy some of those. Haha. It'll be awesome; I know it. Haha.

Posted Mar 23, 2004 at 5:57 PM EST



padfoot5312
Auror
House: Gryffindor
Points: 2303

padfoot5312 says:

I think the bus and the train were the best. The others were ok.

Posted May 4, 2004 at 9:06 PM EST



nickyole1
Mediwitch
House: Gryffindor
Points: 2608

nickyole1 says:

The toys are all really cute! My sister and I have some of the LEGOs right now, and they are awesome. Really entertaining!

Posted Jul 26, 2004 at 9:04 PM EST



Matt12
Order of Merlin, 4th Class
House: Gryffindor
Points: 1247

Matt12 says:

There are so many Harry Potter toys out there. I went down the The WareHouse the other day, (local shopping mall thing) and there were rows of Harry Potter merchandise.

Posted Sep 12, 2004 at 2:31 AM EST



snaily
Rickmaniac to the Core
House: Gryffindor
Points: 2564

snaily says:

AVADA KEDAVRA!!

Lord Voldemort has performed a 404 on this page and it cannot be found.


Hahahaha ... this is the message that I blinks on the screen when I try to operate those links! :D

Posted Jul 9, 2008 at 10:08 AM EST



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