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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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The American Wizard
Points: 3312
QuidditchKeeper925 says:
The books is alomost here! i cant wait when its in my hands sitting there! i want to see this ad it sounds cool. did they do this for OotP? like advertise?
Posted Mar 30, 2005 at 6:01 PM EST
Points: 180
brainiactor89 says:
WHY IS NO ONE ON HERE MAKING A BIGGER DEAL OF THE PICTURE?!
Ok. So after seeing this standup, my first intuition was Ron and Hermione on the left, ginny on the right. however, after looking at it closely i think it's a look back into the future, courtesy of a pensieve. I think the pillar is a large pensieve, and, on the left side, are not Ron and Hermione, but a much younger Molly and Arthur Weasley (based off of GrandPre's previous drawings of Ron, this one doesn't look as much like him), and on the right side would be Lily Potter. Anyone else agree?
Posted Mar 30, 2005 at 6:04 PM EST
Witch
Points: 755
harrypotter equalslife says:
Oh my god i cant wait!! I am soo excited!
Posted Mar 30, 2005 at 6:07 PM EST
Custodian of Miracles
Points: 3264
MadamDumbledore says:
Do we get our scar from Voldemort too???? I'm sure that the next couple of months is going to be crazy. I just want the book!!!
Posted Mar 30, 2005 at 6:09 PM EST
Wizard
Points: 592
*_-Dumbledore-_* says:
That is awesome! I can't wait i want a scar and the book now!!!!!!! only 107 to go.
Posted Mar 30, 2005 at 6:10 PM EST
Head Boy
Points: 444
Dark_Soul says:
I cant wait for this book!!!
Its going to be great.
Come on 107 days!!!(?)
Posted Mar 30, 2005 at 6:10 PM EST
Professor
Points: 1069
Xenatina says:
Wow. this is exciting. cant wait!
Posted Mar 30, 2005 at 6:29 PM EST
Head Girl
Points: 482
HP4Evr says:
WHAT! Thats only going to make me morre anxiuos :(
Posted Mar 30, 2005 at 6:29 PM EST
Order of Merlin, 3rd Class
Points: 1576
zack says:
I can only imagine what it would look like to walk down the street and see everyone supporting a lightning shaped scar on their forheads...OHhh this is going be funny.
Posted Mar 30, 2005 at 6:44 PM EST
Professor
Points: 1069
Xenatina says:
Can't....................
Take.....................
Waiting......................
Anymore........................
Going to EXPLODE...............!
(July 26th....please come soon, for my brains sake......)
Posted Mar 30, 2005 at 6:45 PM EST
The Warrior Sorceress
Points: 3333
Devilish Katlyn says:
Wonder how hard it would be to get my hands on one of those standee's? D'ya think they'd notice if I tucked it under my jacket and ran out the door? *g*
Posted Mar 30, 2005 at 6:48 PM EST
Points: 9
lamalama2003 says:
This is so awsome. I want a scar. I cant wait!!!!!!
Posted Mar 30, 2005 at 6:51 PM EST
Muggle
Points: 86
Head_Girl05 says:
I can hardly wait! I need to go reserve my copy!
Posted Mar 30, 2005 at 6:52 PM EST
Order of Merlin, 4th Class
Points: 1246
TybaltTheCannibal says:
As if I need to be any MORE stired up about the book...I already can hardly wait until the 16th! I'll have to keep my eyes open for some of the advertisements though, it'll be fun to see where they are.
Posted Mar 30, 2005 at 6:56 PM EST
Auror
Points: 2044
Eileen Prince says:
I cannot wait for HBP. This will just entice me even more!!!!! I guess that really is the plan though right?
Posted Mar 30, 2005 at 6:56 PM EST
Order of Merlin, 1st Class
Points: 1827
Lady Leo says:
I cant wait for the book! im gettin it at midnight prolly. then reading it as soon as i get it. woohoo! cant wait!!
Founder of BREWS
Member of the OSD
Gryffindor Champion
Posted Mar 30, 2005 at 6:58 PM EST
Order of Merlin, 2nd Class
Points: 1636
bubblenut21 says:
Gosh, this makes me so happy! I want a scar! Accio July 16th. Dang. It didn't work.
*bubblenut21*
Posted Mar 30, 2005 at 7:02 PM EST
Harry's Mental Advisor
Points: 19432
Smileyradcliffe says:
Wow! I really can't wait. that is just 3 days sfter my birthday! I hope that these 100 odd days go by really fast. I like the sound of all the publicity.
Posted Mar 30, 2005 at 7:05 PM EST
The Dark Knight
Points: 5789
minister for magic says:
That is so cool!
I would like a scar!
The campaign time is going to be so cool.
I can't wait for HBP!
Posted Mar 30, 2005 at 7:06 PM EST
Wind Made Solid
Points: 2579
GryffindorGrad99 says:
That's awesome! I want a countdown clock! I think all that countdown stuff is fun because it's just all part of the Harry Potter experience, but it does seem funny that they feel like they need to advertise to stir up excitment... most of us are already stirred up to begin with!!
Posted Mar 30, 2005 at 7:13 PM EST
Order of Merlin, 3rd Class
Points: 1465
Moon Dragon says:
Its so exciting, Though I think the next 100 days will fly by. I really want one of those a scars.
Posted Mar 30, 2005 at 7:21 PM EST
Hogwarts Valedictorian
Points: 2807
Lily*R/Hr says:
Yes! Pictures! I'm glad they put Ron and Hermione (together aww) and Ginny on there. Cute.
I can't believe it! We're almost in DOUBLE DIGITS!!! I can't wait for the book- I'm going crazy (can you tell?)!
Posted Mar 30, 2005 at 7:36 PM EST
Squib
Points: 100
ilikechicken says:
How exciting! like my toenails. unlike Les Miserables.
Posted Mar 30, 2005 at 7:39 PM EST
Order of Merlin, 3rd Class
Points: 1463
LAURA? says:
WHOAH MAN. Just like 100 days left. That is some crazzay shizot. I want one of those calenders! It would be awesome to count down on them. Oh yeah its also cool that they will have the message "who is the HBP?" on airplaine screens. Totally wicked.
Posted Mar 30, 2005 at 7:43 PM EST
Auror
Points: 2133
orlandofan says:
I cant wait till that book comes out. And we get a lighning bolt scar, when we get our books at midnight, icant wait.
Posted Mar 30, 2005 at 7:44 PM EST
Witch
Points: 560
Cyril Caerphilly says:
Gah! I get a scar I get a scar! This is amazing. All this marketing. Like they need anymore. They've got me convinced since the first book.
Posted Mar 30, 2005 at 8:00 PM EST
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