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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Witch
Points: 560
Cyril Caerphilly says:
Gah! I get a scar I get a scar! This is amazing. All this marketing. Like they need anymore. They've got me convinced since the first book.
Posted Mar 30, 2005 at 8:00 PM EST
Order of Merlin, 2nd Class
Points: 1737
HermyG13 says:
I can't wait! I think that even without all the advertisement the book would sell extremely well...I mean, come on, it's Harry Potter!!
Posted Mar 30, 2005 at 8:02 PM EST
Muggle
Points: 52
nArIan says:
2 months go really fast but still,this waiting is horrible!! I've read like 30 books waiting for HBP to come out i'm out of books!!And when it comes out it will be caos in the streets of Plaza las Americas here in Puerto Rico!!
Posted Mar 30, 2005 at 8:08 PM EST
Wizard
Points: 583
okinawa says:
I am going to book stores that day and getting one of them and i really whant a lightning bolt.
Posted Mar 30, 2005 at 8:08 PM EST
Order of Merlin, 2nd Class
Points: 1614
hermy-ninny712 says:
This will probably be the the biggest marketing campaign ever for an HP book! That's awesome!!
Posted Mar 30, 2005 at 8:15 PM EST
Auror
Points: 2353
Loretta says:
I think that its a pretty brilliant marketing ideal. They'll make lots of money I'm sure. I had better get the book soon when it comes out or I'll have to stay off this webb sight because I do not want the book ruined for me.
Posted Mar 30, 2005 at 8:16 PM EST
Order of Merlin, 1st Class
Points: 1922
emma_wannabe says:
That is soooooo cool!!!! But who is the Half Blood Prince?
Posted Mar 30, 2005 at 8:20 PM EST
Prof. of Cultural Literacy
Points: 4464
PowerGranger says:
Of course I am totally looking forward to all of these things, but they do seem a bit unneccessary in a way. I mean, is anyone here convinced to buy the book suddenly because there will be an HP crossword in the NY Times? But bless Scholastic for giving us fans some cool, cool stuff to (attempt to) help us wait for July 16th!
Siriusfan, I'm a bit over 30 and I'll have the scar as well -- good idea for an occasion to "wear" it!
Posted Mar 30, 2005 at 8:27 PM EST
Prefect
Points: 384
Magical Maiden says:
It's great that they are providing the fans with all of these Harry Potter stuff to pass the time.
They will be making lots of money, cause I am defiently wanting one.
Posted Mar 30, 2005 at 8:32 PM EST
Head Boy
Points: 475
Slimdoze3316 says:
I cant wait for the book.
Posted Mar 30, 2005 at 8:34 PM EST
Order of Merlin, 4th Class
Points: 1217
mahaliah says:
I want a scar!! I can't wait to get this book. It's going to be awesome. Yay!!
Posted Mar 30, 2005 at 8:35 PM EST
Wizard
Points: 881
Gryffindor says:
I kinda figured there would be annoucements near the 100 day mark, the crossword sounds cool. Sure hope they have made my copy. thats still more than three months ugh! thats a semester.
Posted Mar 30, 2005 at 8:38 PM EST
Auror
Points: 2465
undisputed760 says:
Im not so intense a fan that i will be getting a scar but i dont want one of those countdown things. It would make the time go faster i think.
Posted Mar 30, 2005 at 8:46 PM EST
Auror
Points: 2465
undisputed760 says:
sorry, i DO want a countdown thing
yeah
Posted Mar 30, 2005 at 8:48 PM EST
Auror
Points: 2852
H/HrShipper4Ever says:
Thats sooo cool. I want to get a lightinig bolt scar. Man I realy do wonder who is the Half-Blood Prince. I guess we have to wait and find out.
Posted Mar 30, 2005 at 8:50 PM EST
Head Girl
Points: 415
Leolin says:
The goblet of Fire party was awesome. The Half-Blood Prince will probably be even better. I will be there to get my scar!
Posted Mar 30, 2005 at 9:07 PM EST
Muggle
Points: 55
opie says:
I WANT A SCAR! hahaha, not more that I want the book!
Posted Mar 30, 2005 at 9:12 PM EST
Order of Merlin, 4th Class
Points: 1383
Lily's Eyes says:
Okay...I had made up my mind that would absolutely, positively not, under any circumstances, be standing in line at midnight to buy a book. So much for that! I'll be right there at midnight! And if I don't get a scar, I'll take along my eyeliner ....and draw one on!
Posted Mar 30, 2005 at 9:13 PM EST
Student
Points: 286
whitemoonwolf says:
I can't wait!!! Like everyone else, I will be in line at midnight!!!!! I will try to make it until July, but it will be hard, very hard!!!
Posted Mar 30, 2005 at 9:19 PM EST
Dan Radcliffe's Slave
Points: 9375
Rados says:
Is it really only 100 days? Wow, I'm getting excited! Getting a scar sounds great, but I don't think I need one.
Posted Mar 30, 2005 at 9:21 PM EST
Order of Merlin, 1st Class
Points: 1872
Potter Luver says:
Personally, I don't think they need all this advertising, billions of people have been HP fans forever... Not including me, I was scared to read it and I only read it when I found out we'd be seeing the movie soon... Hehehe...
Posted Mar 30, 2005 at 9:22 PM EST
Auror
Points: 2976
Apollyon Pringle says:
How cool is that?! I want a scar! Yess!!!!
Posted Mar 30, 2005 at 9:39 PM EST
Order of Merlin, 2nd Class
Points: 1600
jenn007a says:
Sounds like things are really getting under way, i cant wait for it.
Posted Mar 30, 2005 at 9:49 PM EST
Muggle
Points: 65
ponsy says:
Oh wow! Is that Hermione and Ron? Who's the other individual?
Posted Mar 30, 2005 at 9:55 PM EST
Order of Merlin, 4th Class
Points: 1266
AsiaLovesHP says:
I sooo want a scar!! Is it like a tatoo to stick it on your forehead?? YES!! I'm soo excited. I want a scar!! I want the book...This is too much excitment!
Posted Mar 30, 2005 at 9:56 PM EST
Vader's Veela
Points: 3858
seekerfan says:
Why oh why on Earth are they bothering to have a multimillion dollar marketing blitz? They've already sold millions upon millions of the books. A bit like preaching to the choir, no? I would like a scar though, thank you.
Posted Mar 30, 2005 at 10:02 PM EST
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