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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Vader's Veela
Points: 3858
seekerfan says:
Why oh why on Earth are they bothering to have a multimillion dollar marketing blitz? They've already sold millions upon millions of the books. A bit like preaching to the choir, no? I would like a scar though, thank you.
Posted Mar 30, 2005 at 10:02 PM EST
Student
Points: 286
MeetYourMatch says:
I can hardly wait. Scratch that, I can't wait.
Posted Mar 30, 2005 at 10:03 PM EST
Student
Points: 228
lmc0791 says:
I'm going to travel in May 28! I hope I see that advertisment!!! To bad it doesn't say which airline.Oh well...
I like your avatar OrdynaryHERO!
Posted Mar 30, 2005 at 10:08 PM EST
Prefect
Points: 340
magiviking says:
No! I miss the crossword by less then a month! Those clocks will be awesome, though. They did something like that for OotP, too. I can't remember if they did it with any of the others, though.
Posted Mar 30, 2005 at 10:16 PM EST
Student
Points: 286
MeetYourMatch says:
Thank you. It's hullarious!
Posted Mar 30, 2005 at 10:19 PM EST
Hermione's House-Elf
Points: 4189
hermioneisahottie says:
Hahaha! What do they do, cut a scar into you? The wording on that makes it seem like they are going to slash into you and give you a scar! Hahaha...what a good laugh.
Posted Mar 30, 2005 at 10:20 PM EST
Student
Points: 239
TheImpatientReader says:
I want a scar!That is sooo cool! I can't wait!It is a great marketing tool!I LOVE the idea.
Posted Mar 30, 2005 at 10:25 PM EST
Squib
Points: 117
MStone says:
Do they really need to market this book? Do they have to make the suspense worse? The poster art is really cool, though.
Posted Mar 30, 2005 at 10:27 PM EST
Professor of Seanology
Points: 5282
Dr. Nicole says:
I can't believe that the countdown to Harry Potter and the Half-Blood Prince is getting so close. I have already marked my calendar for that day. I am waiting for my birthday to get the book though.
~Nicole
Posted Mar 30, 2005 at 10:32 PM EST
Muggle
Points: 22
SigmaAimee says:
OH wow that just makes waiting in line sound even better! I can't wait! You better believe I'm going to be buying the New York Times on July 10th!
Posted Mar 30, 2005 at 10:42 PM EST
Order of Merlin, 4th Class
Points: 1228
Hermy-ninny Granger says:
This is so great!!!! Monumental that the sixth harry potter book is printing more copies than ever in history. I have to say that I am so proud to be a fan of something so huge!!!!
Posted Mar 30, 2005 at 10:44 PM EST
Witch
Points: 657
siriusluv says:
I think that's great. I was not a fan when Order of the Phoenix or the previous books came out, so I can't wait to experience complete Pottermania.
Posted Mar 30, 2005 at 10:47 PM EST
Princess of Anime
Points: 7530
Allenoray Mozart says:
That sounds awesome! Scars! I want one! *cough cough* but anyway it's a hundred days til Harry Potter and the Half Blood Prince comes out! So far but yet so close, if that makes any sense at all... :P
Posted Mar 30, 2005 at 10:51 PM EST
Student
Points: 220
Rockclmbr6 says:
AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I need this book!!!!! I think I am going to make my own personal countdown thing for myself...or I'll steal one! haha, I wasn't planning on going to a midnight release, but now I'll just have to slip some caffine to the parents and convince them to take me! Accio July 16th!
Posted Mar 30, 2005 at 11:02 PM EST
Prefect
Points: 308
scar's prophecy says:
This is so exciting! I just can't wait any longer! I hope I get my book at midnight so I can get a scar too...neato! Only a couple months left util July!
Posted Mar 30, 2005 at 11:13 PM EST
Hogwarts Psychologist
Points: 4236
Patronus Wiz says:
oohhh... I want a scar! Probably won't get one though becuase I have to wait for my book to be shipped to me :(
Posted Mar 30, 2005 at 11:15 PM EST
Prefect
Points: 352
GryffindorHeiress says:
Wow!! That's totally cool! I just can't wait for Harry Potter and the Half-Blood Prince!!! And I want a scar!!
Posted Mar 30, 2005 at 11:27 PM EST
Witch
Points: 638
Professor Katrificus says:
Those three people down teh bottom aren't on the book cover, but they're on this poster! who are they?
personally I think that on the laft is Ron and Hermione and on the right is Ginny. What would this mean? is Ginny going to be even more important?!
Posted Mar 30, 2005 at 11:28 PM EST
Professor
Points: 1080
hippiejane says:
Its just toooo wonderful. No other book series ever has casued this much excitement. J.K. Rowling, you are a LEGEND !!!!!!!!!!!!!!!!!!!!!!
Posted Mar 30, 2005 at 11:32 PM EST
Witch
Points: 809
~Hermione <3's Ron~ says:
Oh my gosh, the media is really trying to get everyone stirred up for HBP. I mean, im already pretty excited, ive been really excited since...well...forever ive known harry potter. i can wait for the new york times crossword puzzle...that will be the first one that i can complete!
mwa
Posted Mar 30, 2005 at 11:35 PM EST
Order of Merlin, 4th Class
Points: 1303
wahnaroo22 says:
Even without all of the hype they're giving HBP they would still sell a bunch. I want a scar! I remember for OotP they had those plastic glasses.
Posted Mar 30, 2005 at 11:46 PM EST
Auror
Points: 2624
ravenmadluna says:
Holy cow! I cant believe its soo close! And now they are going to start advertising about it to make me even more excited! whoaaa!
This is going to be a great summer.
Posted Mar 30, 2005 at 11:50 PM EST
Muggle
Points: 22
switchwitch says:
I hope they have some sort of promotion in Canada as well. I'm so excited and I can't wait to read what happens next. It's soon time to re-read all of the books again in order to get ready for the next one.
ps- I want a scar
Posted Mar 30, 2005 at 11:52 PM EST
Head Boy
Points: 458
#1:HarryPotterFan says:
Ewwww i want a scar.All of this advertising is getting me wayyyyy to excited.im so glad it is almost time..I CAN HARDLY WAIT ANY LONGER :P
Posted Mar 30, 2005 at 11:54 PM EST
The Last Herald-Mage
Points: 2621
darrrrkwind says:
I really can't wait until May 27 to see that countdown in my local bookstores. I really like the extended image. I'm assuming it's Ron, Hermione and Ginny at the bottom. Very cool! :-)
Posted Mar 31, 2005 at 12:09 AM EST
Order of Merlin, 3rd Class
Points: 1542
Supreme Mugwump says:
Wow, only 100 days, that's not that much when u think about it. I hope they do that in Australia, i'd love to see that kind of hype. Can't wait for it.
Posted Mar 31, 2005 at 12:09 AM EST
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