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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Auror
Points: 2026
Mari Potter Baudelaire says:
That is soo cool! Such a pity In Brasil such things aren't done for an HP book. Still AMAZING news!!!!! Can't wait for the book!
Posted Mar 31, 2005 at 1:34 PM EST
Witch
Points: 560
TheBabblingHousewife says:
As I said earlier in another news story posted on here, they don't need to spend a dime on marketing. Look at how worked up we are already!
Posted Mar 31, 2005 at 2:12 PM EST
Muggle
Points: 74
Mrs. Mandy Radcliffe says:
I am sooo excited! I can not wait for it to come out, July 16, hurry up! I want a scar really bad too! I am not going to allow myself to go into a bookstore, because I would probably try to steal the poster too.
Posted Mar 31, 2005 at 2:26 PM EST
Witch
Points: 503
annabanana says:
Does anyone know when the trailer for goblet of fire is going to come out? I thought it was suppose to be in March?
Posted Mar 31, 2005 at 2:30 PM EST
The Fifth Marauder
Points: 2771
Curious Werewolf says:
Can't wait for the 100 day mark, and the 50 day mark! The campaigns sound brilliant, too!
Posted Mar 31, 2005 at 2:38 PM EST
Muggle
Points: 11
Dingledore says:
I can not freaking wait on July 16th to get here. I am definately going to a midnight party and preordering my book. 100 days is getting really close. Now, how much pot could Harry Potter pot if Harry Potter could pot pot?
Posted Mar 31, 2005 at 3:21 PM EST
Professor
Points: 1098
LilyP says:
ARGH! This is getting to be too much. I'm having a hard enough time as it is waiting until July 16th - now with all the extra hype in the last few days, it's making it even harder. . . and it sounds like they are just going to torture us more with the advertising blitz. My brain is going to explode!
Posted Mar 31, 2005 at 3:29 PM EST
Muggle
Points: 12
hp_prinsses05 says:
Oh my gosh I so can't wait i am so absolutly in love with the idea .
Miss Rowling needs to write faster
Posted Mar 31, 2005 at 4:29 PM EST
Wizard
Points: 599
chameleon says:
I am enthusiastic about Harry Potter and the Half-Blood Prince is to come out on the 16th of July(you already know that). I hope we have somthing like a scar in the Nederlands when te book comes out! I'm going crazy because I have to wait till the 16th of July. That takes so long!!
Posted Mar 31, 2005 at 4:30 PM EST
Wizard
Points: 599
chameleon says:
I am enthusiastic about Harry Potter and the Half-Blood Prince is to come out on the 16th of July(you already know that). I hope we have somthing like a scar in the Netherlands when te book comes out! I'm going crazy because I have to wait till the 16th of July. We all have to wait so long:(!!
Posted Mar 31, 2005 at 4:36 PM EST
Order of Merlin, 2nd Class
Points: 1688
Woodfan says:
WHO IS THE HALF BLOOD PRINCE? remind me not to go into a bookstore 50 days before the book comes out, because if a see that question leering at me I might explode, and then I couldn't read the HBP.
Posted Mar 31, 2005 at 5:33 PM EST
Professor
Points: 1086
DRU587 says:
Its so awesome to think HBP is almost here. I've been waiting for it since the moment I finished OotP. I still think 100 days is too long though. Oh well...
Posted Mar 31, 2005 at 5:34 PM EST
Head
Points: 401
katsirimus says:
I preordered mine,... I want a scar. Wonder how that will work.
Posted Mar 31, 2005 at 6:29 PM EST
Auror
Points: 3041
ThePhoenix'sSong says:
It is amazing how much publicity. I can't wait to get my copie. This waiting is so hard when i really want to read it. It seemed like forever waiting for the last one and it is going to be like that again.
Posted Mar 31, 2005 at 6:35 PM EST
Order of Merlin, 4th Class
Points: 1208
danradcliffelovr says:
I hope those 100 dyas go by fast. I can't wait for the book to finally come out.
Posted Mar 31, 2005 at 6:41 PM EST
Witch
Points: 670
Gryffindor_chick says:
YAY!!! thats like, a little over 3 months away!! i think.. but anyways.. yay!!! me & my friend are gunna be the 1st ones at the book store that day!!
Posted Mar 31, 2005 at 6:50 PM EST
Order of Merlin, 1st Class
Points: 1856
Rupert Baby says:
That is so awesome i can't wait for the book to come out. Im going to england in June which is really cool but kinda sucks cause i could have been there for the release of the book in london! Only a couple weeks off, of well. Im still totally pysced WOO HUA! (inside china joke)
Posted Mar 31, 2005 at 7:18 PM EST
Muggle
Points: 14
Princessenjay says:
I can't get to the store at midnight like others so i pre-ordered mine. Do you think that the people that pre-ordered there book will get a scar, too?
Posted Mar 31, 2005 at 7:28 PM EST
Squib
Points: 190
theprophecy07 says:
Oh, thats so great!!! Last time I was the first one in Barnes & Noble to buy my book at midnight. It was so much fun. I had to be there at about 4 o'clock that afternoon and waited that whole time but it was worth it! I can't wait to do that again this year!
I'm guessing they are just going to hand you the scar when you buy the book.
YEAH! June 16th needs to hurry up and get here already!!!
Posted Mar 31, 2005 at 7:28 PM EST
Wizard
Points: 848
HalfBloodKing says:
Hey that's great! I can't wait intil july 16th! yay!
Posted Mar 31, 2005 at 7:32 PM EST
Mild-Mannered Reporter
Points: 2804
Superwizard624 says:
I didn't know we get a scar! I'm wearing it, I don't care how many funny looks I get!
I wonder if they'll move up to TV ads and movie previews for book 7. That campaign is bound to be even bigger.
Posted Mar 31, 2005 at 8:22 PM EST
Order of Merlin, 3rd Class
Points: 1508
Cute Petil says:
Oh My God, that is so awesome, however i was secretly hoping that on the 50 day mark until HBP that they would actually tell us who it is!! Oh well i guess that you can't have everything!!
Posted Mar 31, 2005 at 8:43 PM EST
Prefect
Points: 384
Magical Maiden says:
YEeess.
Thant's more like it, more HP news for HArry Potter fans such as myself!!!
Happy April Fools DAy everyone!!!
Posted Mar 31, 2005 at 8:49 PM EST
Student
Points: 287
Travp16 says:
Ican't wait and a scar too. Great!!
Posted Mar 31, 2005 at 9:15 PM EST
Prefect
Points: 339
amander90 says:
AHH! it seems so close now, yet so far away! i really want to go get it at midnight, but knowing my mom shell probably want to be sleeping right about then. Hope there will be some more later on the day!!!! ahh !!
Posted Mar 31, 2005 at 9:25 PM EST
Head Girl
Points: 465
Kathy_Riddle says:
I'm so excited!!
i just cant wait!!!
this is so cool!
i love it!
but hey...
is that Ginny in the right?
i think so......
Posted Mar 31, 2005 at 10:19 PM EST
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