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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Head Girl
Points: 465
Kathy_Riddle says:
I'm so excited!!
i just cant wait!!!
this is so cool!
i love it!
but hey...
is that Ginny in the right?
i think so......
Posted Mar 31, 2005 at 10:19 PM EST
Wizard
Points: 529
Dementors Shadow says:
Wow you do not understand how excited i am! this is gonna be great...
Posted Mar 31, 2005 at 10:29 PM EST
Ethereal Fairy
Points: 3077
harrypotterfreak_4life says:
Wow awsome sounds like its gonna be one big publicity stunt. It will be cool.
Posted Mar 31, 2005 at 11:10 PM EST
Witch
Points: 734
SiriuslyWarped says:
Oh excellent, I can't wait to get my scar, hehe! Not that they really need the marketing blitz or anything. They'd probably sell just as many books if they saved their millions and sat back to watch the madness ensue on July 16.
Posted Apr 1, 2005 at 3:03 AM EST
Order of Merlin, 2nd Class
Points: 1682
*Ginny* says:
Aaaa! That countdown will make it seem so slow 'til it's released! It's a good idea though but I'm not entirely sure about the scar thing, it seems a tiny bit over the top but I suppose they deserve something for standing out there all night!
Posted Apr 1, 2005 at 5:31 AM EST
Squib
Points: 198
*~Water Princess~* says:
I can't hardly wait!!!!! I want it now!!!!!!!!!
Posted Apr 1, 2005 at 5:32 AM EST
Squib
Points: 100
loony_lovegood15 says:
Man, im missing all the midnight HP parties. that would be so much fun.....prancin around at midnight with all the HP freaks......
Posted Apr 1, 2005 at 6:01 AM EST
Cryptologist
Points: 3010
Veronica Smethley says:
Thats so nice!!! I can't wait to get it!!!!
Posted Apr 1, 2005 at 6:53 AM EST
Magical Experimentalist
Points: 6699
Preet says:
Oye! I cant!!! This is great. Please days fly away. I cant wait. Please come soon!!!
Posted Apr 1, 2005 at 6:57 AM EST
Magickal Mead Wench
Points: 2505
SnapesSorceress says:
Hey! That stand up is really cool! I hope my best friend who just happens to be head of shipping at a Barnes & Noble will come through for me this time like he did with OOTP and get me one! It's always handy to have a friend at a book store when a new HP book is released!
SnapesSorceress
Posted Apr 1, 2005 at 10:32 AM EST
Prefect
Points: 349
Analeandra Pendragon says:
Yes! I can hardly wait! this is going to be great.
I am so glad I've got my reserved copy and i'll be going to a midnight release(like i did for Pheonix) see ya'll there!
Posted Apr 1, 2005 at 11:56 AM EST
Professor
Points: 1188
sirius'doll says:
HA HA HA HA! That's great! You go by your book at midnight (unless you live in australia, and it'll come out 9am =P) half asleep before *bang* they get a pole to your head hoping it splits in the shape of a lightening bolt scar lest you claim liability =D
I WANT ONE!
Posted Apr 1, 2005 at 12:18 PM EST
Auror
Points: 4040
Dan's no.1 fan 4ever says:
Woah! Everyone is going mad for HP! I didn't think it could get any bigger than for OOTP...I was sooooo wrong!
Posted Apr 1, 2005 at 12:26 PM EST
Ravenclaw Ambassador
Points: 3243
Nevar says:
Just like Dorcas, I want a scar!
Grrr, i hope i'll be able to get one!
Well, I'll be looking forward to may 27.
N
Posted Apr 1, 2005 at 1:47 PM EST
Muggle
Points: 55
Daniel Radcliffe Fan 7 says:
I cant wait for the book to come out! Its gonna be sssssoooo cool and I want to be there at midnight for the scars. I want one!!!!!
Posted Apr 1, 2005 at 2:17 PM EST
Witch
Points: 707
*HP*4*ever* says:
Oh, I want a scar too!!!
And I can't wait until July 16.
Posted Apr 1, 2005 at 3:07 PM EST
Squib
Points: 141
longbottom says:
Awesome. I want a scar too, but I can think of many painful ways to get a scar another way. Woohoo for being just over 100 days away.
Posted Apr 1, 2005 at 4:09 PM EST
Head Girl
Points: 443
Terri6589 says:
This is most excellent I can't wait until the book is finally out ^_^
Posted Apr 1, 2005 at 5:46 PM EST
Professor
Points: 1166
ThelostWeasley13 says:
I want a scar. I WANT IT NOW!!!!! No No I can wait I must be nice. Please send me a scar now?!?!
Posted Apr 1, 2005 at 7:26 PM EST
Auror
Points: 2682
hplovergurl says:
That is awesome!! I can't beleive that it is only over 100 days!! Time flies, as they say!! I just wish it would fly faster! HaHa
Posted Apr 1, 2005 at 8:07 PM EST
Muggle
Points: 8
Ginny Weasley ! says:
I can't wait until HBP! I wonder when book 7 comes out? I don't want the HP series to end!
Posted Apr 1, 2005 at 8:16 PM EST
Wizard
Points: 621
agagagagagagag says:
Dude... It's like the Halo 2 event but bigger. At least this year I will be able to go to the bookstore at midnight this year the past two books I have been on vacation and my parents wouldn't let me.
Posted Apr 1, 2005 at 10:29 PM EST
Student
Points: 253
Gillo says:
Wow, July 16th seems so far away. I don't know how much more suspense I can take, I'm so excited!!!
I live in Australia though, and I'm wondering how big our promotions are goint to be? Usually, not too big.
Posted Apr 1, 2005 at 11:06 PM EST
Prefect
Points: 384
Magical Maiden says:
I agree with you too Gillo.
I too am from Australia and I don't know if they are going to do something big like the US are.
The Daniel, Rupert and Emma of Harry Potter haven't even done any promotions here in Australia which really sucks!! :(
Posted Apr 1, 2005 at 11:35 PM EST
Obsessive Genius
Points: 3175
FeeLinG_bLuE says:
They added stuff in the background. This is sooo cool! The suspense is killing me!
Posted Apr 2, 2005 at 2:13 AM EST
Dragon Rider
Points: 4437
~MalfoyPotter~ says:
Haahahaha.... They're giving out scars... That's so funny!! I wish I had one. The countdown clock is cool too,!
Posted Apr 2, 2005 at 2:34 AM EST
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