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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Dragon Rider
Points: 4437
~MalfoyPotter~ says:
Haahahaha.... They're giving out scars... That's so funny!! I wish I had one. The countdown clock is cool too,!
Posted Apr 2, 2005 at 2:34 AM EST
Muggle
Points: 10
Swieb says:
Has anyone got a time turner for me??
Posted Apr 2, 2005 at 2:45 AM EST
Professor
Points: 1127
Elrond says:
Hey man, really, really cool. can't wait, just over a hundered days until we find out the truth!!!
Posted Apr 2, 2005 at 5:45 AM EST
Witch
Points: 945
The World Is My Own says:
This is so so cool! I want the lightning bolt scar! Can wear it anytime of day cos have recently got a fringe (bangles for you americans :p)
Thank you fringe :D :D
Posted Apr 2, 2005 at 6:58 AM EST
Witch
Points: 537
em_watson_rox_on says:
The World Is My Own, it's bangs (that's how you pronounce it i don't think that's how you spell it) not bangles, but close enough. hehehe. anyway, i wan't the scar!! i don't get the new york times. maybe it will be online.
Posted Apr 2, 2005 at 7:25 AM EST
Student
Points: 236
Mystica says:
Whooopeeee.... Can't wait. I wonder who it will be in the end. Cheerio!
Posted Apr 2, 2005 at 9:23 AM EST
Student
Points: 281
Mishey22 says:
Is anyone going to try and get that countdown clock from their local bookstore? I wonder if they will be allowed to give them away...Maybe auction them for charity, or something..
Posted Apr 2, 2005 at 10:14 AM EST
Professor
Points: 1031
HPfanatic10 says:
A lightning bolt scar? I want one!
Posted Apr 2, 2005 at 10:24 AM EST
Order of Merlin, 1st Class
Points: 1801
FatMike says:
I´m so nervous about the book, can´t wait to get it.
Who might the HPB be? I just keep alive by thinking that we´ll know soon enough...
Posted Apr 2, 2005 at 10:48 AM EST
Witch
Points: 728
Hermione Double says:
YAY!
I want a scar!
Scar good!
And Cool!
July 16, HURRY UP AND GET HERE!!!
Posted Apr 2, 2005 at 10:50 AM EST
Witch
Points: 945
The World Is My Own says:
Lots of Laughs! Thanks em_watson_rox_on :D
Bangs - there, got it right :D
Harry Potter Rocks!!!
Posted Apr 2, 2005 at 10:52 AM EST
Witch
Points: 696
quidditch_seeker says:
Wow, that's some intense marketing. Cool, but a bit excessive if there are already SOO many people buying the books, you know what I mean?
Posted Apr 2, 2005 at 10:54 AM EST
Head Girl
Points: 405
DracoLover says:
Yey for the book and for a scar! I can't wait to get both of mine!
Posted Apr 2, 2005 at 12:04 PM EST
Muggle
Points: 44
Aycay says:
This is half the reason I am such a big fan of so many things-- the anticipation to the release of a book, movie, cd, what have you is awesome! Also, fans have an instant bond. At a Harry Potter club, convention, or party, there's always something to talk about!
Posted Apr 2, 2005 at 12:41 PM EST
Muggle
Points: 30
Emmy says:
I CANNOT wait until the book comes! its gonna be SO awesome! YAY!
Posted Apr 2, 2005 at 2:29 PM EST
Muggle
Points: 78
Hermione J Granger says:
OH!! VERY GOOD!!!!I can't wait for it! and I can't wait for GOF movie. I I am soo exited with those news:D
Posted Apr 2, 2005 at 6:01 PM EST
Prefect
Points: 348
harrypotterrocksmytots says:
Only 104 days left.. Soooo excited!
Posted Apr 2, 2005 at 8:14 PM EST
Dark Arts Professor
Points: 3747
Ivy St.Claire says:
Okay, the crossword puzzle I'm excited about, but, um, I am assuming that when they day fans will get a lightening bolt scar when they get their books at midnight.. well, that they don't mean it literally. "Here's your book! Here's a deep gash that won't heal correctly!"
Posted Apr 2, 2005 at 9:12 PM EST
Witch
Points: 778
stillDUMBLEDORESgirl says:
they are giving out scars!!! cool!! I can't wait to get the HBP book. it is going to be so totally awesome
Posted Apr 2, 2005 at 9:57 PM EST
Auror
Points: 4080
RON's all up in heRmiONe says:
About 65, 70 days, oh my god, I can't wait, I can't wait!
Posted Apr 2, 2005 at 11:42 PM EST
Muggle
Points: 31
fAwKeS_pHoeNiX_14 says:
Oh i can't wait for the release...It's gonna be sooo exciting...i've already reserved a copy from a local bookstore..Me and my brother are gonna share for the payment...Yey!! I want a free scar too...it's gonna be great...I am really waiting to know who the Half Blood Prince is...Few more months and i'm going to be free of this torture...Yahoo!!
Posted Apr 3, 2005 at 12:06 AM EST
Order of Merlin, 4th Class
Points: 1206
*Jinxed* says:
Gees that's a lot of marketing! But... not to be rude or anything... they are printing off millions of books for sale, and there is a record amount of pre-orders, so do they really need all that marketing? Hmmmm it's their money they're wasting, I suppose!
Posted Apr 3, 2005 at 1:13 AM EST
Witch
Points: 982
~Kathy~Evans~ says:
Oh well I won't get the scar because I preordered mine...but I still get the book!!!!!!! Accio July 16!!! I can't wait!!!!!
Posted Apr 3, 2005 at 1:19 AM EST
Squib
Points: 172
Opurple23 says:
Wow! Only 50 days left I can't believe it! I've already reserved my copy of HBP and am goiing to the midnight party at a bookstore near me.
Posted Apr 3, 2005 at 9:31 AM EST
Auror
Points: 2438
MsKrum says:
My local bookstore is having a release party and they are letting people reserve books! Aaa-mazing! I really do reccomend pre-ordering one. I really want a scar. and a book.
Posted Apr 3, 2005 at 11:26 AM EST
Witch
Points: 790
The Flying Ford Anglia says:
Oh my goodness, it feels like just yesterday that the book 6 title was released to the world, now there's less than 100 days to go. It's official: July 16th will be the happiest day of my life.
Posted Apr 3, 2005 at 11:44 AM EST
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