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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Witch
Points: 790
The Flying Ford Anglia says:
Oh my goodness, it feels like just yesterday that the book 6 title was released to the world, now there's less than 100 days to go. It's official: July 16th will be the happiest day of my life.
Posted Apr 3, 2005 at 11:44 AM EST
Captain Charisma
Points: 3427
Chris. says:
Yes, not that long now ...
*drawls* I can hardly wait...
~{Chris}~
Posted Apr 3, 2005 at 12:15 PM EST
Witch
Points: 507
burnzee06 says:
All I know is that I will wake up early on July 16th and there had better be a book in my mail! I ordered it off of amazon...
Posted Apr 3, 2005 at 2:01 PM EST
Witch
Points: 627
Gwenog Jones says:
Midnight. July 16th. This will be the hottest night of the year. I haven't taken in any of the events for the previous releases, but I think I might just this time! I know the stores are all going to be decorated for the release. It should be a good time! The hype is just [i][b]enormous!![i][b]
I can't wait!!
Posted Apr 3, 2005 at 2:11 PM EST
Wizard
Points: 581
HP biggest fan says:
The scars would be really cool. You would see loads of people walking rounf with random scars. If scholastic are printing 10.4 million copies hom much are Bloomsbury printing?
Posted Apr 3, 2005 at 3:11 PM EST
Magical Music Professor
Points: 4837
MagicalMusicDreamer says:
One wouldn't think that Scolastic has to go to all this trouble since Harry Potter is so popular! However, all of this advertising probably does increase sales.
It will be fun for the fans to see more images,ads,a Time Square Billboard and a NY Times crossword puzzle!
Harry Potter will continue to be "the boy that lived",
the most famous person in the world.
Posted Apr 3, 2005 at 3:34 PM EST
Witch
Points: 739
yuko says:
°I hope they send it in Italy too, it's a cute clock!
As far as the scar goes, the shopkeepers are too, how to put it gently, not much able to make them....
Posted Apr 3, 2005 at 3:36 PM EST
Squib
Points: 182
eccentricbluebelem says:
I can't wait..still waiting....waiting....waiting..........~eccentric~...........
Posted Apr 3, 2005 at 4:43 PM EST
Ravenclaw Ghost
Points: 9469
Pearlescent says:
Wow, time has really flown from when they first released the title. Well, for me it has. I can't wait to find out who the HBP, I'll read it through in a day and then re-read it the rest of the week. ^-^
Posted Apr 3, 2005 at 5:03 PM EST
Muggle
Points: 79
DarkYuke says:
Wah! I need a scar.... I need one... FAST 'Squirms around on the floor'
Posted Apr 4, 2005 at 7:14 AM EST
Head Girl
Points: 450
curiousAT says:
A scar! Oh come on! This is getting out of hand! A scar indeed! Sigh! I guess I won't be as angry when the book release is nearer!
Posted Apr 4, 2005 at 7:43 AM EST
Witch
Points: 836
jade19357 says:
I can not wait to get my book and what a great way to get people back into the spirt of everything!
Posted Apr 4, 2005 at 12:50 PM EST
Squib
Points: 160
Auralee says:
Scars? AWESOME! I wanna scar! Oh...the joy of July 16~excitment is in the air~!
Posted Apr 4, 2005 at 1:51 PM EST
Divine Intervention
Points: 2619
PhantomFingers says:
I'm tempted to go to a bookshop every day just so I can see it! It looks like Ron, Hermione and Ginny at the bottom! I cant wait to go queue up with my wand, and I'm hopefully getting a robe as well from Allivans! WAHOO!!!!
Posted Apr 4, 2005 at 2:40 PM EST
True Gryffie
Points: 2581
Harry_Potter_Lover says:
Ahh! I am getting like so excited! I think I just might go at midnight that night cause I usually never do that! hahaha
~*~me~*~
Posted Apr 4, 2005 at 5:57 PM EST
Order of Merlin, 4th Class
Points: 1390
Flaming Phoenix says:
Hopefully I'll see the advertisement in the airplain this Wensday! I'm still trying to convince my mom to take me to the book store at midnight, July 16th!
Posted Apr 4, 2005 at 6:28 PM EST
Order of Merlin, 4th Class
Points: 1390
Flaming Phoenix says:
whoops, i mean that other Wensday around June...(Sorry HPANA for posting twice!)
Posted Apr 4, 2005 at 6:32 PM EST
Head Girl
Points: 465
Emmy Potter says:
I AM GOING TO GET THERE AT MIDNIGHT!! This year is my year. I am probly the most ubsesed with HP in the world!!!!! It's every where in my life...... I just hope that no one will be there.... They'll run out. WAAAAHH!!! Oh well, pray for me!
Posted Apr 4, 2005 at 6:45 PM EST
Head Girl
Points: 418
shimmeraei says:
Ooo la la. Those are really nifty...I wish I could have one for myself, actually. I would totally save it. As a matter of fact...I'll ask my local B&N to have theirs when they're done. Well, I'm blathering. But I'm excited. Before you know it the summer will be here and it'll be a week away, then a few days, and then we'll lock ourselves in our rooms for a few days. Some of us will be done within a few hours. ^_^
Posted Apr 4, 2005 at 8:06 PM EST
Head Girl
Points: 435
Nemesis Chamberlain says:
The excitement is going to drive me crazy!
Posted Apr 4, 2005 at 9:45 PM EST
Muggle
Points: 86
harrypotter_freak says:
oh my goodness! HBP looks like an exciting book. i can't wait for july 16. i wish it is july 16 today. who is the half blood prince? can anyone tell me?
Posted Apr 5, 2005 at 3:52 AM EST
Auror
Points: 2575
Miss Amortentia says:
all u guys are way luckier than me.i'll probably get HBP a month after it releases because i live in india which is not an english country.i'm soooooooooooooo jealous of all of you!!
Posted Apr 5, 2005 at 4:44 AM EST
Squib
Points: 172
Mrs.Remus Lupin says:
I have to wait longer to :(
I live in Belgium, IT NOT FAIR!!!
Posted Apr 5, 2005 at 4:52 AM EST
Squib
Points: 187
goyk says:
I cant wait for the release of the half blood prince, it seems ages away but its going to be well worth the wait.
Posted Apr 5, 2005 at 6:06 AM EST
Muggle
Points: 1
The Half Blood King says:
I'm waiting till the sun... or atleast till midnight on the 16th. I wanna a scar!!! And of course the fabulous, exciting, sumptious, yummy, flavouring , appeasing, pleasing , super duper, awesome , fun absolute, thrilling, galvanising, *enchanting* (... and i could go on) 6th book of the one and only famous , favourite , and fabulous JK ROWLING and the Harry Potter sereis. I will till then keep my eyes peeled like an orange. P.S: I am also waiting for the "100 days more" banner in my city's bookstores!!. Patience is a virtue so I better follow it.
Posted Apr 5, 2005 at 6:14 AM EST
Muggle
Points: 30
misspotter63 says:
I don't think I can wait this long. July 16th HURRY UP!!!!!!!!!!!!!!!!!
Posted Apr 5, 2005 at 10:00 AM EST
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