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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Muggle
Points: 30
misspotter63 says:
I don't think I can wait this long. July 16th HURRY UP!!!!!!!!!!!!!!!!!
Posted Apr 5, 2005 at 10:00 AM EST
Witch
Points: 916
SnapesSlave says:
Like they need to do anything else to drive us mad while were waiting ever so impatiently. I think its great though. We've still got 100 days and I'm not sure what to do to bide my time
Posted Apr 5, 2005 at 10:24 AM EST
Witch
Points: 580
KarateKid says:
Can't wait!!!!!!!!!!
Will they have those counter things in the UK as well? And the scars? The scars will probably be like stickers or temporary tattoos.
So... Who is the Half-Blood prince???
Posted Apr 5, 2005 at 12:37 PM EST
Student
Points: 245
Harry Potter ;) says:
It's getting closer...cant wait!!!!Who is the Half-Blood Prince ? We will find out.
Posted Apr 5, 2005 at 2:28 PM EST
Witch
Points: 741
Auror Tonks says:
Cool! I can't wait. :-) Harry Potter and the Half Blood Prince better be good!
Posted Apr 5, 2005 at 8:35 PM EST
Order of Merlin, 1st Class
Points: 1881
Harmonian~4~eva says:
oh i cant wait to it comes out.
i want to know who the half blood prince is.
Posted Apr 6, 2005 at 4:28 AM EST
Muggle
Points: 8
h/g 4eva says:
I cannot wait until the book comes out! Harry and Ginny forever. Please Jo make them go out in the 6th book !!!please please please!!!
Posted Apr 6, 2005 at 9:53 AM EST
Unspeakable
Points: 3920
stocco says:
Oooh, maybe I should get a job at a bookstore this summer, so I can take one of the bookstand things that are being shipped to bookstores. That'd be awesome!
Posted Apr 6, 2005 at 11:39 AM EST
Student
Points: 290
Tronin says:
Finally a New york times crossword puzzle that I have a prayer of finishing!!!!!!!!!!!
I want a scar but I have to work. :(
Posted Apr 7, 2005 at 1:10 PM EST
Prefect
Points: 366
GryffindorsBeauty says:
Its coming lets celebrate i cant wait its sooooo fair way but i so happy.
Posted Apr 7, 2005 at 4:25 PM EST
Professor
Points: 1136
draco-hermione4ever says:
oh boy...I just saw one of the countdown signs in a bookstore the other night! I was so excited!! although it just made me so much more anxious to read the book! I can't wait for the midnight release, I really want a scar!!
Posted Apr 7, 2005 at 5:59 PM EST
Squib
Points: 145
malfoyluver says:
yay!!!!!!!!! lOOking forward!! ;)
(time flys...well, hopefully)
Posted Apr 7, 2005 at 9:10 PM EST
Squib
Points: 145
malfoyluver says:
wOO-hOO!!!!!!!!!!!!!!!!!!!!!!!soooo xited!!
Posted Apr 7, 2005 at 9:12 PM EST
Auror
Points: 2185
Potterfan5 says:
This is pretty cool, but a little overwhelming at the same time. I really hope I don't see "Who is the Half-Blood Prince?" everytime I turn around. I wonder if they have ever thought of taking the stealth approach, we all would have known it was coming, without all thier advertising!
The one upside, is more spoilers!
Posted Apr 8, 2005 at 1:01 AM EST
Ravies Flying Instructor
Points: 3161
love2fly says:
Oh I really want that book I want the scar I hope you can get it in Canada I plan on going to Coles hopefully they have them.
LOVE2FLY
Posted Apr 8, 2005 at 10:21 PM EST
Professor
Points: 1023
melita33 says:
looks cool. Doesn't it?
MELITA
Posted Apr 9, 2005 at 6:38 AM EST
Wizard
Points: 516
King of Potter Knowledge says:
Who is the half blood prince?
I want to know!!
Hurry up July!
Posted Apr 9, 2005 at 8:23 AM EST
Muggle
Points: 92
*GinevraW* says:
If they do this, I'll go starkers!
I can't take thinking about this more than I already do!
Posted Apr 9, 2005 at 9:35 PM EST
Order of Merlin, 1st Class
Points: 1927
Ravenclaw Princess says:
Ewww! That sounds really cool! And i just sturs up the anticipation! When i'm going to the philippines in June, if i saw that add on the plane i'm going to smile.
~*Ria*~
Posted Apr 10, 2005 at 2:08 AM EST
Professor
Points: 1069
Xenatina says:
Only 96 more days!! WOW!!!! when the 90 day mark hits then it'll be only 3 months to go! We'll be reading the next Harry Potter book by the time great summer weather comes around! WOW it doesnt seem too far away when you think about it like that!! Holy Crap! I'm way too excited!!
Posted Apr 10, 2005 at 2:00 PM EST
Wizard
Points: 724
The Half-Blood says:
Only 95 days, 55 min., and 51 sec. to go until Harry Potter and the Half-Blood Prince. I am so excited. I can't wait until I get my copy when it releases.
Posted Apr 11, 2005 at 7:59 AM EST
Auror
Points: 2185
Potterfan5 says:
We have made it through the worst half it is going to be smooth sailing from here on out. I think in the month preceeding the release is when we will get the most spoilers. That last day before it comes out is going to be tough though. I am glad I am getting it at midnight, no way I could sleep waiting for it.
Posted Apr 11, 2005 at 8:50 AM EST
Muggle
Points: 12
ChaoticIllusion says:
If only we can travel through time to get to July 16th..... everyone will be happy and we might even get the 7th book earlier.
Posted Apr 12, 2005 at 8:51 PM EST
Professor
Points: 1069
Xenatina says:
I love hearing "Days Dwindle to Harry Potter 6" Is makes me so happy!! WHOO HOO!!
Posted Apr 12, 2005 at 9:21 PM EST
Magical Sanitary Supplier
Points: 2518
5225 says:
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz to stir up excitement.
I like this marketing strategy, very effective and very easy to use. With all the gimmick and the hype surrouning it, it attracts the readers to wait and see what they are expecting. Well done.
By the way, I want one for myself...
Posted Apr 13, 2005 at 10:12 AM EST
Student
Points: 240
Dark Forest says:
Every day is a day closer, I can't wait to read Potter's 6th year.
Posted Apr 13, 2005 at 4:55 PM EST
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