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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Student
Points: 240
Dark Forest says:
Every day is a day closer, I can't wait to read Potter's 6th year.
Posted Apr 13, 2005 at 4:55 PM EST
Prefect
Points: 366
Ayesha***Yumna says:
It's pretty true that the ticking of the clock is a sign of time passing and HBP's release date coming nearer.
The sensation of immense curiosity is also increasing.All the teenagers and adolescents are found gossipping about the upcoming HP stuff!!!
Posted Apr 16, 2005 at 1:36 PM EST
Prefect
Points: 366
Ayesha***Yumna says:
It's been a hot topic!!
The thing basically I am curious for is about the result of Harry's OWLs!!
****AYESHA****
Posted Apr 16, 2005 at 1:39 PM EST
Witch
Points: 823
Jynx says:
I am definately getting one of those when they come out! I just can't wait to read the book, I am jumping out of my skin
Posted Apr 17, 2005 at 8:41 PM EST
Witch
Points: 692
~Remember Snape~ says:
I can't wait for the book . I also want a scar that would be so cool.
Posted Apr 19, 2005 at 6:24 PM EST
Witch
Points: 870
caraMEL_penguin says:
I want a book!!! I need it... I can't wait anylonger!!! Please just give me the book before I die from excitement!!!
Posted Apr 19, 2005 at 10:35 PM EST
Order of Merlin, 4th Class
Points: 1357
swiffy says:
SO NOT FAIR!! I want a scar! I live in Russia and there will be no campain here PLUS you can't get the books in english (and i just can't read them in russian, i'm sorry), so i'll have to get out of here to get my hands on a copy of HBP!!
Posted Apr 20, 2005 at 3:29 PM EST
Squib
Points: 126
Warelin says:
-Wonders why jk rowling can't release the book as early as tommorow- -Doesn't like waiting- ahh it'll be worth it though.
Posted Apr 20, 2005 at 8:38 PM EST
Witch
Points: 655
pine-fresh says:
That is soooo cool!!! I hope they do something similar in Australia, they probably will...in a few days we will see then. I hope i see an ad on an plane video screen as i am going overseas in a month's time. And how cool are those scars?!!! I sooo want one!
Posted May 21, 2005 at 8:22 AM EST
Order of Merlin, 2nd Class
Points: 1688
Dumbledore's_Ghost says:
That's awesome! I want a countdown clock! I think all that countdown stuff is fun because it's just all part of the Harry Potter experience, but it does seem funny that they feel like they need to advertise to stir up excitment... most of us are already stirred up to begin with!!
Posted Jun 18, 2005 at 9:16 AM EST
Muggle
Points: 90
BadMonkey says:
I want one of those countdown clock.
Posted Jul 8, 2005 at 5:51 PM EST
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