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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Muggle
Points: 84
antg33 says:
Cool,I really cant wait for the book.i'm going to read it all the first day!
Posted Mar 30, 2005 at 2:02 PM EST
Heiress of Gryffindor
Points: 3537
Nienna Narmolanya says:
Wow!
The days of terrible anticipation are almost over! Well, no, not really. I totally cannot wait until July 16!
Posted Mar 30, 2005 at 2:03 PM EST
Wizengamot Member
Points: 3231
Jencameby says:
I want a scar too!
I love all the hype surrounding the book, this is really exciting I can hardly wait, it won't be long now!! :)
Posted Mar 30, 2005 at 2:06 PM EST
Head Girl
Points: 439
mrs_r.weasley says:
That's really cool, can't wait to see those things up because only then will it hit home that the book is actually coming out.
Posted Mar 30, 2005 at 2:07 PM EST
Mrs. Draco Malfoy
Points: 27754
Arika Granger Malfoy says:
I really want one of those countdown things. They look cool. Too bad I am not getting my book at midnight. I would love to get a scar!!! HURRY JULY 16TH!!!!
Posted Mar 30, 2005 at 2:10 PM EST
Profesora de la Paz
Points: 2824
Sassafras says:
Our school librarian was able to talk her way into one of the standing countdown posters after the release of OotP...I wonder what it will take to have a store donate one of the HBP stands? It would definitely be worth a try.
Posted Mar 30, 2005 at 2:18 PM EST
Muggle
Points: 51
muzi says:
Anyway how can you stick that stupid scar on your head.
Posted Mar 30, 2005 at 2:20 PM EST
Witch
Points: 854
HermioneLVZ'Ron says:
It's starting to feel like it's really close coming! i hope the do a similar thing in the UK, i think they should cause i want a scar l0l! I hope the door opens soon aswell!
Posted Mar 30, 2005 at 2:21 PM EST
Muggle
Points: 51
muzi says:
Anyway how can you stick that stupid scar on your head.
Posted Mar 30, 2005 at 2:22 PM EST
Student
Points: 260
Nimbus_2000 says:
Everyone is waiting for the book. I am waiting too. But it's a pity that i have wait longer 'cause I don't live in UK. That's terible...
Posted Mar 30, 2005 at 2:24 PM EST
Prof. of Muggle Studies
Points: 4236
Elishka says:
I can live without the scar, but I'll go nuts if I don't get the book.
I'm working with a vendor in a mall to plan some activities for kids who are waiting for midnight in order to get their copies of book 6.
Posted Mar 30, 2005 at 2:25 PM EST
Order of Merlin, 1st Class
Points: 1805
Swimangel57 says:
Its getting closer! I can't wait to see one of those billboards or something like that that says "Who is the Half-Blood Prince?" I know that I will just flip out! I can't wait until July 16th! I wish it would come sooner!
Posted Mar 30, 2005 at 2:26 PM EST
Harry's Soul-Mate
Points: 3337
Lea says:
Hey, that's COOL, I guess I'm gonna look at that countdown every day from May 27 until July 16!!!..... :P :D :D
But I don't think they'll give us ligthingbolt-scars with the books over here, in my country!... Oh, well, one can't have it all,...I'll be happy with just THE BOOK!!!!!!
Posted Mar 30, 2005 at 2:29 PM EST
Witch
Points: 583
bella eiram says:
I can't tell- are the two other people in the poster Ron and Hermione or other people? My computer doesn't have the best resolution.
Well this will certainly pump up a lot of the fans. What I wouldn't do to get my hands on one of those countdown clocks once the book has been released.
Posted Mar 30, 2005 at 2:29 PM EST
Witch
Points: 556
hpbri says:
I can't beleive the day of the 6th HP book is almost here!
When I was little i would dream if that day, and now it's aslmost here. Wow
Posted Mar 30, 2005 at 2:29 PM EST
Witch
Points: 848
magicnut_4004 says:
Wow, In that picture the Dark Mark is right above Ron and Hermione's heads!!! But not Ginny's, I wonder if that means something!!!!
Posted Mar 30, 2005 at 2:35 PM EST
Goddess of the South
Points: 6100
Mrs S Black says:
I wonder why they have to spend so much to advertise a book we can hardly wait to buy, Just to make the wait more agonizing??!!?
Posted Mar 30, 2005 at 2:36 PM EST
Prefect
Points: 368
callieee says:
It sounds like they're going all out to promote HBP. It's pretty cool that the New York Times is doing a whole crossword on it. Maybe I'll finally be able to finish the whole thing, hehe.
Posted Mar 30, 2005 at 2:36 PM EST
Slytherin's G Unit
Points: 6727
Billie Loves Adie says:
Ohh! Wow! I wnt a scar!!!
Posted Mar 30, 2005 at 2:39 PM EST
Squib
Points: 197
quickquotesqueen says:
I can't wait to be in line at midnight in my HP garb with my best girl buds. I also can't wait to get a scar. Yay!!
This is so exciting! I don't think I will get any sleep come July!
Posted Mar 30, 2005 at 2:48 PM EST
Auror
Points: 2093
rregan says:
This is wikkid. I cannot wait untill the release! Theres only 108 days untill the release of the HBP. I want a scar! I dont really get it though... haha. Anyway, I cant wait, this is driving me crazy.
Posted Mar 30, 2005 at 2:53 PM EST
Order of Merlin, 4th Class
Points: 1329
MeLJeL says:
I want the countdown thing and the scar in addition to the book. Maybe, I'm just greedy though. :-D
Posted Mar 30, 2005 at 2:53 PM EST
Lady of Godric's Hollow
Points: 5292
GodricsGirl says:
Awesome, awesome, awesome!!!
I am sooo excited!
Can you believe how quickly it is coming?
Just keep the great news buzzing!
Posted Mar 30, 2005 at 2:55 PM EST
Seer
Points: 15207
Brittany Radcliffe says:
DUDE THATS FLIPPING AWESOME.
i want one.
i want a scar.
man, 50 days will be here before we all know it.
and i want to do that cross-word puzzle.
Posted Mar 30, 2005 at 3:01 PM EST
Duchess of Dork
Points: 6749
Mama.Lala says:
Awesome! I would love a scar...
I can't believe it's already getting to the 100 day mark...
It's coming now, and I'm so excited. I wasn't planning on going at midnight, but with all this excitement, I might go now. Woo hooo, July 16...
Posted Mar 30, 2005 at 3:05 PM EST
Witch
Points: 983
LuNaWaNaBe says:
I cant wait for thre book! I ahve it preorderd alreadry! Even my mom is excited. I dont know what I'll read until July 16th!!!
Posted Mar 30, 2005 at 3:06 PM EST
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