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Scholastic

Broker bullish about book 7 Popular (7469)

MAY 25, 2006 at 5:36 AM

Posted by CHEESER
Source: AP via The Leaky Cauldron


Stocks of Scholastic will head north ahead of the publication of JK Rowling's to-be-named seventh book in her Harry Potter series, saysopens in new window analyst Drew Crum.

"We are compelled by the potential upside in the shares given the impending publication of 'Harry Potter' number seven, when considering the stock's history of advancing and peaking ahead of a book release," he said.

Crum researched educational publishers and found that conditions are ripe for growth, thanks to school budget increases mandated by the "No Child Left Behind" act. Scholastic is doubly special because of its status as the Potter pusher in America.

However, the New York Times last week intimatedopens in new window that books aimed at children will see quite the opposite:

...growth in children's books is expected to decline sharply in 2007, when no Harry Potter book is currently scheduled for publication.

Categories
· Companies  >  Scholastic, Inc.
· Books  >  Harry Potter and the Deathly Hallows
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Reader Comments (206)

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auror_potter
Chief Auror
House: Gryffindor
Points: 15502
Yahoo: gurvbrar

auror_potter says:

Yeah it seems like whenever an HP book comes out it flys, and after they come out it drops, oh they will be screwed when the series is done.

Posted May 28, 2006 at 1:49 PM EST



Moyra
Student
House: Gryffindor
Points: 271

Moyra says:

I didn't really understand that story would you mind explaining it in English :S?
Sorry if I'm not smart enough for these stories....

Posted May 28, 2006 at 4:46 PM EST



Moyra
Student
House: Gryffindor
Points: 271

Moyra says:

I get it now!!! I'm soo stupid!! But yeah, After HP7 comes out..Scholastic are going to need to find a new big thing if they want to stay in business..

Posted May 28, 2006 at 4:47 PM EST



Kwini
Squib
House: Gryffindor
Points: 117

Kwini says:

I bet that Scholastics are glad they jumped on that bandwagon, not only have they gained financially but think of all the kids that managed to benefit. All round winners:)

Kwini

Posted May 28, 2006 at 5:33 PM EST



alastor_moody
Order of Merlin, 3rd Class
House: Slytherin
Points: 1596
AIM: king jim1981 ICQ: 457869328 Yahoo: king_brat@sbcglobal.net

alastor_moody says:

I would like some stock in that...But I would like book 7 more!!!so lets roll thaat ball and get to writeing jk!




Posted May 28, 2006 at 7:22 PM EST



Siriusbeau
Padfoot’s Playmate
House: Gryffindor
Points: 5374
Yahoo: Siriusbeau/ask me I support HPANA!

Siriusbeau says:

This is sad that they have made so much money off of her and now they are going to start bitchin about the sales they will loose. Waa waa....cry babies, be thankful for what she gave you.

Posted May 28, 2006 at 9:04 PM EST



AvadaK
Prefect
House: Gryffindor
Points: 384
I support HPANA!

AvadaK says:

How can you not expect numbers to rise with the Potter books coming out. They've gone up with every release.

Posted May 28, 2006 at 10:43 PM EST



Dumbledores~Fave
Witch
House: Gryffindor
Points: 732

Dumbledores~Fave says:

What no harry potter scheduled for 2007!!! nooooooooooooooo!!

Posted May 29, 2006 at 3:12 AM EST



Lady Lee
Lady of Hufflepuff
(Moderator)
House: Hufflepuff
Points: 10377
See my Amazon Wish List

Lady Lee says:

Well regardless of all of this, we all know Harry Potter book seven will do quite well because of it's large audience. But after Harry Potter? Who knows what will happen to book sales. I am sure that if JK writes a book with all the information she left out will be a tremendous hit but other than that? Well, I guess we'll just have to wait and see if another author comes out with a good book or series.

Posted May 29, 2006 at 9:09 AM EST



PHOENIX5625
Auror
House: Gryffindor
Points: 2429
AIM: kev5625

PHOENIX5625 says:

That is a little sad. Jo is trying trying to get kids to read more. What are they going to do when there is no more HP books.

Posted May 29, 2006 at 3:13 PM EST



Hermione's younger sister
Order of Merlin, 2nd Class
House: Gryffindor
Points: 1647
Yahoo: pitcherplant_flytrap

Hermione's younger sister says:

The sooner the seventh book comes out the better. I am dying to read it. I am excited just to see the cover, let alone the rest of the book.

Posted May 29, 2006 at 4:43 PM EST



lissir10
Order of Merlin, 2nd Class
House: Gryffindor
Points: 1675

lissir10 says:

growth in children's books is expected to decline sharply in 2007, when no Harry Potter book is currently scheduled for publication.
HAHA thats funny!! But true most children are always waiting for the next HP book, but then there will be no more... How depressing. I can't wait for the next book!!!!

Posted May 29, 2006 at 7:50 PM EST



hbluvhp
Auror
House: Gryffindor
Points: 2621
AIM: heatherb222

hbluvhp says:

I'm sure Scholastic books will be sad to see book 7 come and go... HP has been such a major boost for their book sales and it'll be almost a let-down when the series comes to an end. I guess we'll all be mourning the end of the saga together.

Posted May 29, 2006 at 10:10 PM EST



iNLoVeWitPiRaTes0fCaRiBeN
Squib
House: Gryffindor
Points: 117

iNLoVeWitPiRaTes0fCaRiBeN says:

Omigosh!! I really don't think I can wait until 2007 for the book!! Im going mad! I wish It came out in 2006! ugh.

P.S. Germz.. YOu have the cutest icon!! where'd you get it??? I LOVE the phleps twins!

Posted May 30, 2006 at 12:36 AM EST



Dracos_Gurl13
Order of Merlin, 4th Class
House: Slytherin
Points: 1345
AIM: LuvinTomFelton13 Yahoo: Jenny_jass@yahoo.com

Dracos_Gurl13 says:

That's awesome for the stock market now but I quite agree with that last remark. After all the books are out, why buy them after everyone's read them?

Posted May 30, 2006 at 6:53 AM EST



Fflewddur Fflam
Professor
House: Ravenclaw
Points: 1011

Fflewddur Fflam says:

This is such an obvious and useless article. Of course the brokers are bullish. Look at this website...this is the most obvious book to be bullish...there are going to be so many copies sold.

Posted May 30, 2006 at 10:38 AM EST



Saphira211
Prefect
House: Gryffindor
Points: 345

Saphira211 says:

I bet! Harry Potter is the number one selling childrens book! Without it there is no big upcoming series!

Posted May 30, 2006 at 10:41 AM EST



Germz
Student
House: Gryffindor
Points: 271

Germz says:

WISHIN2BWITHIM,

Thanx, just check out my personal link if you want it.
:D
<3 Germz.

Posted May 30, 2006 at 6:37 PM EST



auror_potter
Chief Auror
House: Gryffindor
Points: 15502
Yahoo: gurvbrar

auror_potter says:

Padma Patil
Nomiree here is the email of shauna the person who will be taking over for you. I don't have your email so I am stalking your from here with SHaunas email so no one will be able to take it because not too many people read all these posts. mix2mellady@msn.com She asked me to tell you to send her your old lessons and any info that you might have saved.

Posted May 30, 2006 at 9:46 PM EST



Gryffindor Dude
The Chosen One
House: Gryffindor
Points: 9948

Gryffindor Dude says:

I didn't really understand this since I don't know much about stocks but I don't think that it will decline in 2007.

Posted May 31, 2006 at 12:54 PM EST



JustHarry
Loose Canon
House: Gryffindor
Points: 3411

JustHarry says:

Bloomsbury is already jockeying for a power-position for the time when the HP series comes to an end. We'll be seeing A LOT out of both Bloomsbury and Scholastic in the upcoming months, because they have to show how "powerful" they are, even without Harry to bolster their sales.

Posted Jun 1, 2006 at 2:58 PM EST



KT Lady
High Inquisitor
House: Gryffindor
Points: 23488
Yahoo: kitkat2988

KT Lady says:

Hmmm, well maybe I should start investing in some Scholastic stock! haha Seriously...it's going to rise insanely once book 7 is released.

Posted Jun 2, 2006 at 10:52 PM EST



DanFan723
Order of Merlin, 1st Class
House: Ravenclaw
Points: 1966
AIM: aleja23t I support HPANA!

DanFan723 says:

It´s amazing how the Harry Potter series can mandate whether or not the sales of childrens books are high or low.
Hopefully wishing that the book does come out in 2007!

Ale

Posted Jun 3, 2006 at 4:53 PM EST



harryfan890
Squib
House: Gryffindor
Points: 159

harryfan890 says:

I want the book I taste it just one page please Joe how bot the page when Harry kills Voldamort.

Posted Jun 4, 2006 at 11:17 AM EST



HP_obsessor
Professor
House: Gryffindor
Points: 1005
AIM: Kayrowling

HP_obsessor says:

I need the book now! Everyone needs the book now! ugh, i'm going to freak out because I cant have the book now!

Posted Jun 4, 2006 at 12:28 PM EST



kkids
Auror
House: Gryffindor
Points: 2146

kkids says:

"...growth in children's books is expected to decline sharply in 2007, when no Harry Potter book is currently scheduled for publication."

Does this mean that no other author is capable of capturing an audience like Ms. Rowling?? This is an awesome fact quoted from the New York Times.

Posted Jun 4, 2006 at 2:13 PM EST



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