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JUNE 22, 2009 at 10:39 AM
Posted by GERI
Source: Chicago Tribune via Yahoo! News
A very interesting article
comes online today in regards to the effectiveness of DVD sales on the Harry Potter franchise.
The article mentions that while Warner Bros. made a huge profit with DVD sales of the first movie in the series, each additional movie has dropped in sales, and due to the decline in DVD sales over the last two years may have an an effect on Half-Blood Prince sales.
To help ensure that fans want to see the movie as well as purchase DVDs marketing has been "more contemporary, a little bit more in your face" according to Sue Kroll, Warner Bros. president of worldwide marketing:
To keep it fresh, we used all these wonderful moments in the movie -- the trials and tribulations of growing up, these new environments and the urgency of Harry trying to discover more information about who he is and what led to his parents' death.
To appeal to the now older fans, marketing has created darker and more intense trailers, while also showing individual lighter, amorous aspects of the movie, which started airing a full 11 months before the movie premiering.
On a more enjoyable note, the article mentions that the Half-Blood Prince DVD will be "released during the heavy gift-buying holiday season" and a new picture of David Yates and Jim Broadbent accompany the article.
Harry Potter and the Half-Blood Prince opens July 15, 2009. [/quote]
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Auror
Points: 2407
KissingDraco says:
Ah yes, I see, as always WB can`t get enough money out of this money milking cow! Gosh WB, you made soooo much money with HP already but it still isnt nearly enough...
Posted Jun 22, 2009 at 10:57 AM EST
Prefect
Points: 376
sugarcake says:
Well I'm sure I'll buy the DVD, but they seem so overly concerned with money. I'm sure the DVD will be successful in any case and I think they should just RELAX.
Posted Jun 22, 2009 at 11:17 AM EST
Furry Little Problem
Points: 4299
Juicybit says:
First item to be added to this year's Christmas wish list :)
But I agree, they have made so much money already, why the worry?
Posted Jun 22, 2009 at 11:40 AM EST
Wizard
Points: 851
Mr. Unknown says:
Can't wait to own Harry Potter and the Half-Blood Prince.
Posted Jun 22, 2009 at 1:10 PM EST
Keeper of the Faeries
Points: 5239
juliebug04 says:
I know that I will be one of the ones rushing out to buy it the day it's released. I guess they are comparing to Twilight.
As I've always said, they could go the LOTR route and release the extended versions. I would probably buy those too...I have both in the LOTR series. ;o)
Posted Jun 22, 2009 at 1:58 PM EST
Mrs. Draco Malfoy
Points: 27761
Arika Granger Malfoy says:
Wee for getting the dvd in Winter! :D
Not too long of a wait then.
♥♥♥♥♥♥♥♥♥♥♥♥♥♥♥
Posted Jun 22, 2009 at 2:11 PM EST
Heiress of Gryffindor
Points: 3537
Nienna Narmolanya says:
It makes sense, I guess, expecially with all the piracy these days, but I can't imagine NOT buying the DVD for each Harry Potter movie. By the way, the trailer's amazing - basically perfect. Maybe my parents will actually consider watching HBP. =P
Posted Jun 22, 2009 at 3:02 PM EST
Witch
Points: 798
goldensrule93 says:
Warner Brothers partially deserves this. I love Harry Potter butmoving the movie release back almost a year was the stupidest thing they could have done. And now they are paying for that mistake in multiple ways
Posted Jun 22, 2009 at 5:26 PM EST
Order of Merlin, 3rd Class
Points: 1550
the_girl_who_lived89 says:
I don't think WB should be concern about money...I will buy the DVD for sure, BUT i hope it will be loaded with loads of extra!!
godensrule93 where can i find the clip that your avatar shows? It's nice :)
Posted Jun 22, 2009 at 5:50 PM EST
Hogwarts Social Worker
Points: 3599
SnoopyLover says:
Well, it would not have been elven months if they had not made the inane, greedy decision to push the release date back eight months. But that's just my opinion...
Posted Jun 22, 2009 at 9:12 PM EST
Auror
Points: 2076
Feelin' Felix Felicis says:
I'll be buying it for sure when it comes out on dvd. I don't know why WB worries so much, they make enough money as it is. The dvd will sell when it's released, they always do.
Posted Jun 23, 2009 at 12:16 AM EST
I Am Queen of My Castle
Points: 3674
Hecate3fold says:
From what I just read they spent 250 mil to make the movie and 155 mil just to market it. Unbelievable! The marketing for this film is geared more to the teen and adolesent age group because as the films progressed the movie goers got older and they wanted to recapture the younger set.
It's clearly becoming more and more about the money and how to get the most people to come see it. I'm loosing the fun and the fantacy and the enjoyment when I read things like this. What ever happened to pure joy of just going to see the next one when it came out.
Blessings! Hecate3fold!
Posted Jun 23, 2009 at 1:27 AM EST
Witch
Points: 917
zxPurplezx says:
After reading this, I'm thinking I shouldn't buy the HBP dvd, just to be a betch about it.
Posted Jun 23, 2009 at 4:48 AM EST
Head Girl
Points: 425
Maggie_ says:
I'll buy it for sure, I've all the other ones so I'll continue to buy to have all of them. I don't understand why they are so worried, they always made a lot of money with HP...
Posted Jun 23, 2009 at 5:39 AM EST
Auror
Points: 4080
RON's all up in heRmiONe says:
It's Harry Potter, or course the DVD is going to sell really well, even if it goes on sale in the middle of february. Do they know how many HP fans there are in the world? Its sort of a no-brainer in my opinion.
Personally, I am buying the DVD(again, no-brainer). After the 7th HP movie comes out, I'm going to get that DVD also. I always get the 2 disk deluxe edition DVDs. After that comes out, they're probably going to make a Blu-Ray Harry Potter gift set(probably selling at about $150 just to complete the blu-ray collection.
Posted Jun 23, 2009 at 9:43 AM EST
Auror
Points: 3656
Anastasia Popovick says:
I find it hard to believe that slow DVD sales will affect the sales of HP & HBP because we die hard Potter fans will buuy it. We may be more careful with our money in today's economy but we have our priorities!
Posted Jun 23, 2009 at 2:06 PM EST
Friendly Deaf Angel
Points: 5169
Friendly Deaf Angel says:
Still cusing WB..
They are so greedy..very greedy..but as they know..we Harry Potter Fans..will go and buy the DVD..so they should not worry..about the LOSE of MONIES..cuze Harry Potter have so many FANS OUT THIER.. =] ..
Posted Jun 24, 2009 at 12:46 AM EST
Order of Merlin, 4th Class
Points: 1240
Luna Lovegood* says:
Hecate3fold said:
"It's clearly becoming more and more about the money and how to get the most people to come see it. I'm loosing the fun and the fantacy and the enjoyment when I read things like this. What ever happened to pure joy of just going to see the next one when it came out."
That's exactly what it was for me all the way up to the moment they pushed the movie back so far. Then it was extra waiting and the magic was totally lost.
Don't be so stupid WB. The fans will buy the DVD as they always have. Would it hurt to put in some bloopers? Less games on the DVD and more behind the scenes? Please?
Posted Jun 24, 2009 at 9:09 AM EST
Prof. Alfred W. Mandoore
Points: 2445
JAYSTARR says:
This is unheared of...I know that, I will be pre-ordering my DVD of the Half Blood Prince to add to my collection and so will others. The sales will rise to their expectation as soon as it is place on Bluray.
Posted Jun 25, 2009 at 10:48 AM EST
Auror
Points: 2860
mad_eye muggle says:
Well...I do hope it won't affect HBP DVD,coz I'm so looking forward to buying it.I just wish I will be full of BTS and interviews,I always love watching that.
Posted Jun 27, 2009 at 4:44 AM EST