|
FEBRUARY 3, 2010 at 9:07 AM
Posted by GERI
Source: HPANA
With the opening of Universal Orlando Resort's "Wizarding World of Harry Potter" set to open this coming Spring, a commercial is set to air during this year's Super Bowl. The commercial will feature all-new footage with Harry Potter and two children experiencing the sights of the new attraction.
According to the press release:
Universal Orlando Resort will launch a brand-new, national commercial for The Wizarding World of Harry Potter during Super Bowl XLIV. The ad, created by Universal Orlando and Rosso Media Ltd in the UK, offers guests a look into the magic that awaits them at the highly anticipated theme park experience set to open Spring 2010.
Set to air during the first half of the Super Bowl, the ad features all-new footage and pulls viewers directly into the new area – from the bustling village of Hogsmeade, to the immensity of Hogwarts castle. The commercial also features Harry Potter and two children who get a glimpse at the excitement guests can expect to experience when they visit The Wizarding World of Harry Potter.
The commercial also begins a new brand campaign, “Be Courageous. Be Outrageous. Be Extraordinary.” showing viewers that Universal Orlando Resort is the only theme park destination in the world where you can soar above Hogwarts castle with Harry Potter, swing above the streets with Spider-Man and help Shrek save Princess Fiona in Shrek 4-D.
Inspired by J.K. Rowling’s compelling stories and characters, The Wizarding World of Harry Potter will provide visitors with a one-of-a- kind experience complete with multiple themed attractions, shops and a restaurant.
The Super Bowl is scheduled to air on CBS this Sunday, February 7th at 6:25 p.m. (please check your local listings). You can watch the commercial here
.
Thanks to Universal Orlando Resort for sending us the news.
UPDATE: The commercial has now been added to the official Universal Orlando site which also contains a new microsite, featuring:
Reader Comments (8)
click to read...
Your Thoughts
click to write...
Copyright © 2002-2010 HPANA. This work is licensed under a Creative Commons License. 
HPANA is an unofficial fan site, in no way affiliated with J.K. Rowling,
Scholastic Books, Bloomsbury Publishing or Warner Bros. Entertainment. All
trademarks and copyrighted material are the property of their respective owners.
About HPANA | Movie 6 | Send a news tip | Contact us | Privacy policy
Keeper of Harry's Fate
Points: 9047
TheOneWhoMustBeNamed says:
I can hardly wait to see the commercial. It should be really interesting. I will want to see all the new footage and shots. I am sure it will only increase the desire to go and see the park.
Posted Feb 3, 2010 at 10:20 AM EST
I Am Queen of My Castle
Points: 3906
Hecate3fold says:
I got an email earlier today from the HP site with the commercial attached to it.
Wish I could jump on my broom and take off after Harry like the kids in the commercial did. Oh well, we can dream.
Blessings! Hecate3fold!
Posted Feb 4, 2010 at 12:07 AM EST
Muggle
Points: 47
snowman19 says:
The commercial looks great. I cant wait to go this spring
Posted Feb 4, 2010 at 10:26 AM EST
Auror
Points: 2218
Feelin' Felix Felicis says:
Oh wow the commercial looks great! I can't wait to go when it opens!
Posted Feb 4, 2010 at 4:49 PM EST
Muggle
Points: 97
Merlin's beard! says:
It looks awesome! Can't wait to go!
Posted Feb 5, 2010 at 11:29 AM EST
Ron's Love Advisor
Points: 5933
~Sarah~ says:
that commerical does not appeal to me at all.
I am totally pumped for the park and all, but that commerical was just way to cheesy and corny for my liking. Kind of seems like they are making a park for the kids, not for the actual hardcore fans who have been waiting over 10 years for something like this.
Posted Feb 5, 2010 at 11:13 PM EST
Witch
Points: 531
mrsharrypotter4500 says:
Well I just watched it and it was really skippy. I could hardly get anything out of it. and basicly we just saw things we already know about. I cant wait to go!! Were already planning a trip to go next February!
Posted Feb 7, 2010 at 8:05 PM EST
Prof. Alfred W. Mandoore
Points: 2492
JAYSTARR says:
This commercial is Brilliant...But, it is not for the Harry Potter Movie. But, for Universal Studios. Either way, it will still promote Harry Potter in everyway.
Posted Feb 8, 2010 at 7:53 AM EST