Wisconsin company making paper for Potter book
May 28, 2003 at 9:01 AM ET
Cheeser
HPANA (via Herald Times)
From The Herald Times
:
Badger Paper Mills will be supplying recycled paper for 935,000 copies of the long-awaited fifth installment in the Harry Potter book series.
The Peshtigo company has made 3 million pounds of 100 percent post-consumer paper for the copies of Harry Potter and the Order of the Phoenix being published in Canada by Raincoast Books.
Glenn Davis, Badger's vice president of sales and marketing, said it's nice to get visible product placement, but Badger's customers are the printers, not the readers.
"Somebody reading the book isn't going to know Badger as much as they might notice the use of recycled fiber in the book," Davis said.
The paper used for the Potter book is made entirely of recycled consumer wastepaper, as opposed to the industrial scraps from paper mills, converting plants or printers used in other blends of recycled paper.
The special paper is costing Vancouver-based Raincoast an extra 3 percent in production costs for the 768-page book, said Tessa Vanderkop, publicity director at Raincoast.
"We are doing this to save our ancient and rare forests," Vanderkop said. "I think all you can hope for, really, is a grass-roots awareness."
I think that answers somebody's question about how much more it costs to print the books on recycled paper. Read the rest of the story at the top link.