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MARCH 30, 2005 at 12:40 PM
Posted by CHEESER
Source: Scholastic
With just over 100 days until the July 16 release of JK Rowling's Harry Potter and the Half-Blood Prince, U.S. publisher Scholastic is preparing a multimillion dollar marketing blitz
to stir up excitement.
At the 50 day mark on May 27, Scholastic will ship 40,000 of these countdown clock standees (334KB JPG image) to bookstores.
The base theme message "Who Is The Half-Blood Prince?" will appear on airplane video screens, electronic billboards, and online. The New York Times on July 10 will run a crossword puzzle dedicated to the book. Fans will also receive lightning-bolt scars at midnight with their books.
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Professor
Points: 1152
Dorcas Meadows says:
I want a scar! I want a scar!
Posted Mar 30, 2005 at 12:43 PM EST
Not the Messiah!
Points: 3735
icabarburus says:
Its getting closer. It'll seem really close when it gets under the hundred day mark...
I can't wait until I see the countdown posters at my local bookstore, that'll mean it's less than two months!
Posted Mar 30, 2005 at 12:43 PM EST
Student
Points: 253
greeneyes says:
I can't wait for it! I don't think I can preorder it, but I will try to buy it right away.
Posted Mar 30, 2005 at 12:44 PM EST
Madam Librarian
Points: 13161
I-Pie says:
Are the two other people seen in the poster Ron & Hermione?
Posted Mar 30, 2005 at 12:48 PM EST
Squib
Points: 167
foreverpink8706 says:
I can't wait to read the book!
That hot!
hehehe!
Posted Mar 30, 2005 at 12:49 PM EST
Auror
Points: 2137
True*R/Hr*Love says:
Oh i really can't wait for it!!! Come on Half-Blood Prince, i need to read you right now!!!!! Accio July 16th!!!!hehehehehehehe
Posted Mar 30, 2005 at 12:49 PM EST
The Labyrinthine Brain
Points: 3337
DevilsSnare says:
They are really playing off of this book, and I think they are doing it pretty well. There is such a big mystery surrounding this book and tremendous hype. I like the little countdown clock standee things and it is nice that those people who get their books at midnight will get a little something extra. For OotP, I really liked the pins that I got.
Posted Mar 30, 2005 at 12:51 PM EST
Overqualified Jester
Points: 2783
jurassicfatt says:
I want a scar too!
Oh man we're getting there
I cannot freakin' wait
I wish july 16 was TODAY
i dont even care about skipping over my birthdaaaayyyy
Posted Mar 30, 2005 at 12:56 PM EST
Sly Slytherin
Points: 4753
Sly Malfoy says:
Whoa, they seems doing lots of work for HBP out in July. It is making me want the HBP even more and want just over 100 days be over and July the 16th soon.
Order for Snape's Defence
Posted Mar 30, 2005 at 12:57 PM EST
Ravenclaw Mastermind
Points: 9743
Isilwen Ciryatan says:
Ooooo, just a little more than a hundred days left! It sounds so close, yet so far. Man, I don't know how much longer I can possibly wait. I want HBP!
Posted Mar 30, 2005 at 12:59 PM EST
Points: 2203
Disillusioned78 says:
They gonna make it worse...It gonna be like pulling teeth...the days will get longer and my mind will explode just waiting while allabout me there will be advertizing for the HBP. Ahhhhhh!
Okay, I'm back. Sounds great...uh, I arlready have a scar on my arm and I don't need any more on my body, thank you very much. Heh heh!
HP&HBP Rules!
Posted Mar 30, 2005 at 12:59 PM EST
Keeper of the Faeries
Points: 5239
juliebug04 says:
Oh, I can't wait for the book! I will be one of the ones getting a scar! :-)
My kids are already making midnight plans!
Posted Mar 30, 2005 at 1:00 PM EST
Student
Points: 225
Sunny9327 says:
It's amazing how much publicity this book is getting. Talk about media brain washing :) - but I will definitely fall for it all!
Posted Mar 30, 2005 at 1:03 PM EST
Witch
Points: 672
PotterJunkie3 says:
I wish I could get my hands on that crossword...
~O¿O~
Posted Mar 30, 2005 at 1:04 PM EST
Squib
Points: 164
natalie_2005 says:
hmm i hope they do all this in the u.k! yesh espesially if i get a scar with my book wow that'd be like really cool.ooo icant wait now hurry up july 16th:D
Posted Mar 30, 2005 at 1:07 PM EST
Prefect
Points: 389
Lumos Solem says:
Awesome Possum. Hee Hee. Anyway that looks totally cool. I can't wait to see it in stores.
Posted Mar 30, 2005 at 1:08 PM EST
Muggle
Points: 2
BatBam13 says:
Cool stuff! I'm pretty excited for the sixth book. I don't know if I'll buy the book at midnight but I'll definetly buy it.
Posted Mar 30, 2005 at 1:13 PM EST
Points: 3207
IRockedDanLastNight says:
I am SO getting that book at midnight now!!! I want a lightening bolt scar!! that would be so much fun!!! And I really want the book to come out!!!
Posted Mar 30, 2005 at 1:13 PM EST
Eclipse Fairy
Points: 4434
luna13 says:
I want a Scar! They sound really cool! I like the whole publicity idea, this just shows how big Harry Potter really is!
Posted Mar 30, 2005 at 1:14 PM EST
Mediwitch
Points: 2608
nickyole1 says:
I am getting so excited for the release of the Half-Blood Prince. I can't wait to find out who it is! I want a scar, because that is so awesome!
Posted Mar 30, 2005 at 1:15 PM EST
Muggle
Points: 50
Beautimus says:
I have already ordered my book, got my Platform 9 & 3/4 ticket and I am ready to go at Midnight on July 15th!
Posted Mar 30, 2005 at 1:17 PM EST
Hogwart's Jedi Princess
Points: 3491
Darth Amanda says:
Oh, that is so cool. I want a scar. I SO want to go to mignight release party. I wonder if Borders will have one!
I sure hope they do.
Posted Mar 30, 2005 at 1:19 PM EST
Student
Points: 218
Moody2006 says:
Well that looks swell. I can't wait for the book, or the movie for that matter.
Posted Mar 30, 2005 at 1:22 PM EST
Snape's Advocate
Points: 7161
Snape's Bodyguard says:
I hope that these 100 odd days go by really fast. I like the sound of all the publicity. I really want one of those scars too.
Posted Mar 30, 2005 at 1:22 PM EST
Muggle Representative
Points: 9117
The Lime says:
wow! That is GREAT! One thing I am thinking about: When there's 49 days back, will they still use that poster?
Well, they can, but It seems weird...
Hmm, cool, anyway!
Posted Mar 30, 2005 at 1:23 PM EST
Auror
Points: 2856
Oliver Wood is Fit says:
I hope there's a similarly exciting campaign here in the UK. I'm feeling a bit miffed about not getting a scar, not that I know quite when I'd wear it anyway!
Posted Mar 30, 2005 at 1:24 PM EST
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