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APRIL 10, 2006 at 11:12 PM
Posted by CHEESER
Source: Guardian Unlimited via Yahoo! News
The success of Harry Potter has made British publisher Bloomsbury the most cash-rich in its industry, writes The Guardian's Matt Seaton in an in-depth company analysis
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With more than £50 million in its Gringott's vault, Bloomsbury is spending heavily to nab high-profile books from under the noses of competitors, in an effort to ensure that Potter's demise isn't also the end of their golden years:
The fact that Harry Potter and the Half-Blood Prince, the latest and sixth in the series, is also the penultimate cannot have escaped the attention of Bloomsbury's shareholders. Newton talks about sustaining the franchise with "launches" of Harry Potter products (audiobooks, cloth-bound boxed sets, and so on) until 2011, but the truth is that after the final volume of JK Rowling's series appears, probably in 2007 and then in paperback in 2008, the company has just three more years of mega-bucks revenues.
Company executives are confident they can continue to deliver big returns to stockholders, post-Potter. Founding editor Liz Calder said "the heart and soul" of the publisher will continue to be driven by mass-interest novels, both fiction and non-fiction, but its new strategy will be: "big names, big money."
"We have made a number of big purchases in the last six months," said Nigel Newton, Bloomsbury's chairman. "We're in a position to do so."
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226-250 251-269
Order of Merlin, 4th Class
Points: 1234
Krum says:
I only get scholastic but Bloomsbary seems good.
Posted Apr 11, 2006 at 6:44 AM EST
Witch
Points: 869
kat_snowyowl says:
Aren't they going to develope the Potter series, release new series-packs and so on? That could help...
But, even so, their best author is by far J.K. Rowling. When the Potter franchise is finished, everything is going to die down, isn't it? Along with Bloomsbury's income.
Posted Apr 11, 2006 at 6:47 AM EST
Goddess of the Moon
Points: 10680
dee_dee says:
they really did make the bussiness of the century when they decided to publish JK Rowling's books... I doubt they will ever have another author like that....
Posted Apr 11, 2006 at 6:57 AM EST
Wizard
Points: 575
Canis Diris says:
Wow, so Big Bucks for the company. I wonder if JK Rowlings will get any of the money?
Posted Apr 11, 2006 at 7:01 AM EST
Muggle
Points: 67
Dumbledores_Not_Dead says:
NO! I dont want the books to end! :(
Posted Apr 11, 2006 at 7:01 AM EST
Points: 220
Nutty89 says:
Why stop selling the books after 2011?
There are still a large amount of Potter fan that are too young to be able to read the books....
If they keep selling they could still bring in money (not as much as now but still)
Unless they decide to publish JK's non-Harry Potter books and become a huge sucsess, then they are in worries over where they are going to get money and public acclaim from...
I will feel upset when book 7 hits the shelves....
I will have nothing much to look forward to....
VERY UPSETTING
Posted Apr 11, 2006 at 7:12 AM EST
Muggle Executioner
Points: 5173
ThunderofHisSky says:
Does that mean they'rem gonna stop publishing the Potter books after 2011?!?!?! That is unacceptable... *eyes turns way round*
Posted Apr 11, 2006 at 7:12 AM EST
Head Girl
Points: 462
DJan says:
Hey that not good are they going to stop selling books after 2011 anyway that dont heart Hp fans all are sitll going to buy the books.
Posted Apr 11, 2006 at 7:12 AM EST
Muggle
Points: 15
Helen_kelly1 says:
I don't think they meant that there would be no Potter after 2011. They might stop making money from it by then as very few people will be left who want to buy the books then. Most people here I'm sure will buy it in the first couple of days after it has been released. I can't wait for the next book. I'm sure it will be as good, if not better, than the other six!
Posted Apr 11, 2006 at 7:31 AM EST
Prefect
Points: 302
Regulus Alphard Black says:
Harry Potter can't end after 2011!! Didn't jo say she might write an encyclopedia or revise the books, I hope!!
Posted Apr 11, 2006 at 7:36 AM EST
Professor
Points: 1031
HPfanatic10 says:
It's hard to think about book 7 coming out because after everyone reads it, there will be nothing to speculate.
It will a sad and happy moment. I wonder if Harry Potter has made Scholastic here in the U.S. that rich? Probably. Harry Potter is the bestseller.
Posted Apr 11, 2006 at 7:56 AM EST
Order of Merlin, 4th Class
Points: 1307
Catfish on the table says:
Well, thats to be expected. Good for them for thinking in the long term - the profits from Harry Potter wont last for ever! Now practically every household in Englaand has at least one of the 7 books, there wont be much market for them after everyone has bought book 7. And the title of this story - Potter publisher ponders post-profit plans - worthy of Harry Potter its self.
Posted Apr 11, 2006 at 8:05 AM EST
Witch
Points: 845
hermione624 says:
I dont want them to stop selling the harry potter books, harry potter would become lost then! that's really sad!
Posted Apr 11, 2006 at 8:06 AM EST
Order of Merlin, 4th Class
Points: 1252
Angelina blu Johnson says:
50 million! raw! check that out! Bloomsbury must be so happy that they invested in Harry Potter!
Posted Apr 11, 2006 at 8:07 AM EST
Professor
Points: 1090
Octavian Petronius says:
Of course they are. If they were not doing such things they would not be good business people. I'm sure they focus on many books even now.
Posted Apr 11, 2006 at 8:13 AM EST
Auror
Points: 2563
School Governor says:
I bet all the other publishing houses regret turning down the Harry POtter books though.
Well done Bloomsbury!
Posted Apr 11, 2006 at 8:24 AM EST
Auror
Points: 2358
Nataly says:
I was sure that they were going to stop selling it!
Posted Apr 11, 2006 at 8:25 AM EST
Prefect
Points: 338
Dangerous Dai says:
In jk biography it says that none of the publihing houses accepted the story, but then Bloombsbury accepted it, and then you know the rest of the story.....
Posted Apr 11, 2006 at 8:44 AM EST
Professor
Points: 1018
ILuvHarryDiggoryKrum says:
Well...harry potter i think is the bestthing that ever hapened to bloomsbury so i wish them luck to find another great book or series to sell after harry potter but i doubt it will be as sucsessful though....
Posted Apr 11, 2006 at 8:44 AM EST
Hermione's Twin
Points: 5063
*Miss Hermione Granger* says:
Wow! They make a lot of their money from HP! And thee going to stop publishing the books after 2011? Well,If they depend that muchon HP what are they going to do afterwards? Anyway,Reading above Yes a lot of things will be gone: Forums,new book etc.Its sad :(
*Jamie*
Posted Apr 11, 2006 at 8:59 AM EST
Order of Merlin, 2nd Class
Points: 1786
sis <3 says:
Wow, they really were lucky to get Rowling!
None of the other publishers can beat her books!
Ah well, that sounded a bit weird!
Ha ha
Christina
Posted Apr 11, 2006 at 9:06 AM EST
Squib
Points: 138
CML86 says:
Why would they stop selling Harry Potter after 2011...that's kinda dumb. Maybe they are gonna do what Disney is doing by putting movies in the "vault" and bring one book back one at a time for a limited time before they go back in the "vault". But I def. dont think they should stop selling harry potter. Harry Potter is a classic.
Posted Apr 11, 2006 at 9:25 AM EST
Squib
Points: 138
CML86 says:
Why would they stop selling Harry Potter after 2011...that's kinda dumb. Maybe they are gonna do what Disney is doing by putting movies in the "vault" and bring one book back one at a time for a limited time before they go back in the "vault". But I def. dont think they should stop selling harry potter. Harry Potter is a classic.
Posted Apr 11, 2006 at 9:26 AM EST
Squib
Points: 138
CML86 says:
Um for some reason they posted my post 3 times...maybe I shouldnt have double clicked? even though i always do, well anyways sorry about that guys.
Posted Apr 11, 2006 at 9:28 AM EST
Witch
Points: 936
Lilium says:
I will be so sad when the Harry Potter books are finished...... I DON'T WONT THEM TO STOP!!!!!!!!!!! I want to read Harry Potter for ever :`( Bloomsbury was so right when the chosed to publish Harry Potter books, you can tell from the money they have now!!! It will be to really hard ( not to say impossible!!! ) for them to find an other so well selling book....
Posted Apr 11, 2006 at 9:41 AM EST
Order of Merlin, 2nd Class
Points: 1600
jenn007a says:
Harry Potter is thier biggest profit so it makes sense that they are going to continue to try and market different products even after the series is done.
Posted Apr 11, 2006 at 9:46 AM EST
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