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Scholastic

Broker bullish about book 7 Popular (7470)

MAY 25, 2006 at 5:36 AM

Posted by CHEESER
Source: AP via The Leaky Cauldron


Stocks of Scholastic will head north ahead of the publication of JK Rowling's to-be-named seventh book in her Harry Potter series, saysopens in new window analyst Drew Crum.

"We are compelled by the potential upside in the shares given the impending publication of 'Harry Potter' number seven, when considering the stock's history of advancing and peaking ahead of a book release," he said.

Crum researched educational publishers and found that conditions are ripe for growth, thanks to school budget increases mandated by the "No Child Left Behind" act. Scholastic is doubly special because of its status as the Potter pusher in America.

However, the New York Times last week intimatedopens in new window that books aimed at children will see quite the opposite:

...growth in children's books is expected to decline sharply in 2007, when no Harry Potter book is currently scheduled for publication.

Categories
· Companies  >  Scholastic, Inc.
· Books  >  Harry Potter and the Deathly Hallows
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Reader Comments (206)

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ILoveHP!
Delusional Army Soldier
House: Gryffindor
Points: 4400
Yahoo: harmony_delusions07 See my Amazon Wish List

ILoveHP! says:

Huh? No HP book scheduled for publication? Are they sure about that?
I'm happy for Scholastic... And... yay Harry Potter!

Posted May 27, 2006 at 4:24 AM EST



Cute Petil
Order of Merlin, 3rd Class
House: Gryffindor
Points: 1508

Cute Petil says:

Ahh i cant wait for book seven to come out! im re-reading HBP and when i get to the end the last thing i want to do is put down the book and not be able to read what happends for another year or so before book 7 is released!

Posted May 27, 2006 at 5:17 AM EST



Ðigital Jesus [І]
Order of Merlin, 3rd Class
House: Gryffindor
Points: 1542

Ðigital Jesus [І] says:

I can not wait till the 7th book comes out!!! Well, who can't? It is going to be so awesome!

'...growth in children's books is expected to decline sharply in 2007, when no Harry Potter book is currently scheduled for publication.'
Of course its gonna decline duh.. :P

Posted May 27, 2006 at 7:28 AM EST



becs_weasley_always
Student
House: Gryffindor
Points: 277

becs_weasley_always says:

I cant wait for book seven!!

Posted May 27, 2006 at 8:25 AM EST



RIP_Sirus_and_Dumbledore
Order of Merlin, 3rd Class
House: Ravenclaw
Points: 1444
AIM: bugginyou35

RIP_Sirus_and_Dumbledore says:

Haha his last name is Crum.. with a C not K, sorry thought that was funny.. but of course the sales are going to go up.. it's Harry Potter.. duh, I didn't need to do a study for that

Posted May 27, 2006 at 9:38 AM EST



~MalfoyPotter~
Dragon Rider
House: Slytherin
Points: 4437
Yahoo: cooldogdaryl@yahoo.com See my Amazon Wish List

~MalfoyPotter~ says:

Cant wait for book 7 too! HP 7 will be sure to pull up the sales of Scholastic!! This is so obvious!!....

~MP~

Posted May 27, 2006 at 10:10 AM EST



cmenges
Wizard
House: Ravenclaw
Points: 701
Yahoo: blksbr

cmenges says:

Of course the Stocks will rise for Childrens Books. More and More Children are learning to read. (Harry Potter books have alot to do with that I think. JK Rowling has opened the eyes to to NOT only children but also to MANY adults.

Posted May 27, 2006 at 10:17 AM EST



ILuvHarryDiggoryKrum
Professor
House: Gryffindor
Points: 1018

ILuvHarryDiggoryKrum says:

i CANT wait for seven.. i hope it'll be good..

Posted May 27, 2006 at 10:33 AM EST



5225
Magical Sanitary Supplier
House: Gryffindor
Points: 2518
Yahoo: ev2224

5225 says:

I, too, wait for book 7. Ms. Rowling should take her time n her writing (although the sooner is the better)

Posted May 27, 2006 at 11:28 AM EST



undisputed760
Auror
House: Slytherin
Points: 2465
AIM: Undisputed760 Yahoo: Undisputedj760 I support HPANA!

undisputed760 says:

Hmm. interesting. i dont know if it will go up or down, i think for sure after book seven it will, which is sad.

Posted May 27, 2006 at 12:24 PM EST



hp-luver
Witch
House: Gryffindor
Points: 914

hp-luver says:

What?! That really totally sucks! I hope the Harry Potter book will be really awesome so more people will read.

Posted May 27, 2006 at 1:08 PM EST



theduece
Wizard
House: Gryffindor
Points: 518

theduece says:

Well I think I know what stock I'm buyin this year. I also thing I know what stock I am selling about one to two months after seven comes out.

Posted May 27, 2006 at 1:46 PM EST



Heather Fowl
Ravenclaw Mastermind
House: Ravenclaw
Points: 9744

Heather Fowl says:

Just because the last HP book will be released doesn't mean children's books will decline afterwards. I think they'll stay at a steady pace. More authors will be writing books for kids, and I don't think that'll slow down much after HP.

Posted May 27, 2006 at 2:39 PM EST



Friendly Deaf Angel
Friendly Deaf Angel
House: Gryffindor
Points: 5268
AIM: yolis7@live.com Yahoo: yolismarine7 See my Amazon Wish List

Friendly Deaf Angel says:

I hope this is good, well i dont get, but if if it is about the book that are getting good then i am happy.

Posted May 27, 2006 at 3:10 PM EST



Draco_sgirl
Order of Merlin, 4th Class
House: Slytherin
Points: 1330
Yahoo: lil_miz_sexc_87@yahoo.com

Draco_sgirl says:

I really can't wait for the final book! but it's sooooo long away.

Posted May 27, 2006 at 4:02 PM EST



Brittany Radcliffe
Seer
House: Slytherin
Points: 15207
AIM: LoveBrittanyV Yahoo: jewlo69

Brittany Radcliffe says:

so are they saying that no one will read the 7th HP book just because of what statistics say about how children read?
PSH everyone and their mother will read that book.

Posted May 27, 2006 at 5:12 PM EST



hpgal4993
Student
House: Gryffindor
Points: 284
AIM: xlilbananax

hpgal4993 says:

Haha..thats funny. A sharp decline in potter sales. I laugh at that comment, well what do we know about '07. OotP is coming out and in that year we are definatley having our Book 7 release. The publishers alredy told us '07 is book 7 year!!

Posted May 27, 2006 at 8:37 PM EST



darkside rocker
Witch
House: Gryffindor
Points: 894

darkside rocker says:

I so want that book now. now now now now

Posted May 27, 2006 at 11:04 PM EST



mad_eye muggle
Auror
House: Gryffindor
Points: 2861

mad_eye muggle says:

WoW!That was strange,about the last comment that "growth in children's book is expected to decline sharply in 2007,when no Harry Potter book is currently scheduled for publication."I thought that the 7th book is due to be release on July of 2007.I really hope it will be and if not there's nothing that I will look forward to for the next year.And that Sucks bad...@#@#@#.

Posted May 27, 2006 at 11:20 PM EST



~*~HaRrY pOtTeR cHiCk~*~
Squib
House: Gryffindor
Points: 174

~*~HaRrY pOtTeR cHiCk~*~ says:

Yer, like everyone says the last comment is weird. I do hope that the 7th book is coming out next year though. Can't wait.

~Katherine~

Posted May 27, 2006 at 11:31 PM EST



magiclover13
Princess of Fantasy
House: Ravenclaw
Points: 2538

magiclover13 says:

That would be good if it came out in 2007. I can't wait any longer!!!

Posted May 27, 2006 at 11:43 PM EST



Montie
Witch
House: Hufflepuff
Points: 524
Yahoo: montie_lidy

Montie says:

I'm not really bothered about the statistics. All that matters to me is HP7. JKR please tell us when the book is coming out!!!

Posted May 28, 2006 at 1:10 AM EST



Kwini
Squib
House: Gryffindor
Points: 117

Kwini says:

Same here the excitement is brewing and brewing. I hope that kids reading doesn't plummet though, hopefully JK has givien them the skills and the taste now to venture out on their own. I really hope so:)


Kwini

Posted May 28, 2006 at 5:35 AM EST



Orchid
The Usual Suspect
House: Gryffindor
Points: 3423

Orchid says:

I really don't think that sales will decline in 2007 as I hope that the next book will be released then. If not, it is up to parents and schools to make sure that children keep reading.

Posted May 28, 2006 at 12:31 PM EST



The Lime
Muggle Representative
House: Hufflepuff
Points: 9117
AIM: ProfessorEmiru Yahoo: binns_saka I support HPANA!

The Lime says:

I think that it will come out in 2008. I mean, with the fifth film coming in 2007, it will be too much to release the book, the same summer..

Posted May 28, 2006 at 1:04 PM EST



auror_potter
Chief Auror
House: Gryffindor
Points: 15502
Yahoo: gurvbrar

auror_potter says:

Yeah it seems like whenever an HP book comes out it flys, and after they come out it drops, oh they will be screwed when the series is done.

Posted May 28, 2006 at 1:49 PM EST



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