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Scholastic to print 10.8 million copies of 'Half-Blood Prince' Popular (9041)

MARCH 30, 2005 at 1:01 AM

Posted by GERI
Source: USA Today


The publication of the sixth book in JK Rowling's ever-popular Harry Potter series, Harry Potter and the Half-Blood Prince, will be the all-time-highest initial print run in history, U.S. publisher Scholastic announcedopens in new window Tuesday.

At 10.8 million copies, that's four million more than the then-record-breaking initial print run for Harry Potter and the Order of the Phoenix in 2003.

Barbara Marcus, president of Scholastic Children's Books said:

We know, based on past experience, that readers will want a copy the minute it goes on sale. We wanted to be ready so that every single child, every single person who started out with Harry Potter when it began and every family that wants multiple copies will be able to get them.

USA Today has a chart detailing the initial printing runs for each of the previous books and also the number of Harry Potter books currently in print.

UPDATE: There will also be a huge marketing plan associated with the book which will kick-off in April marking the 100 Day Countdown to Harry. Some of the activities include a multi-tiered national advertising campaign and a first-time ever Harry Potter crossword puzzle in The New York Times.

Categories
· Companies  >  Scholastic, Inc.
· Books  >  Harry Potter and the Half-Blood Prince
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Reader Comments (315)

Jump to:

Xenatina
Professor
House: Gryffindor
Points: 1069

Xenatina says:

I've got my book light ready and my heart set...now lets GO ALREADY!!!

Posted Apr 9, 2005 at 5:51 PM EST



Xenatina
Professor
House: Gryffindor
Points: 1069

Xenatina says:

I need that book!!!!!
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Can't wait any longer!!!!!
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Please Come quicker July 16!!!!

Posted Apr 9, 2005 at 6:00 PM EST



Ravenclaw Princess
Order of Merlin, 1st Class
House: Ravenclaw
Points: 1927
AIM: tahitianchica209@aol.com Yahoo: ravenclawchica@yahoo.com

Ravenclaw Princess says:

WoW!
Thats alot of books, but, then again there are ALOT of families and children that want the book. I'm getting one the second it comes out. I'm spending the summer reading it! It will take me about a week.
~*Ria*~

Posted Apr 10, 2005 at 2:05 AM EST



MagicalQuillz
Muggle
House: Gryffindor
Points: 60
AIM: magicalquillz

MagicalQuillz says:

Wow...10.8 million? That's a ton, but they're definetely all going to fly off the shelves!

Posted Apr 10, 2005 at 2:17 AM EST



Xenatina
Professor
House: Gryffindor
Points: 1069

Xenatina says:

Only a little over 3 months to go!!!!! AWESOME! We'll have the Half Blood Prince in our hands before the summers half over! YEAH!

Posted Apr 10, 2005 at 2:02 PM EST



Potterfan5
Auror
House: Gryffindor
Points: 2185

Potterfan5 says:

I think they might only have to do the initial print run, at least for a couple years. What was OotP total sales? I know they started out with the initial 6 million, then did another run. probably about 10 mill.

Posted Apr 11, 2005 at 8:52 AM EST



emma_rulz
Squib
House: Gryffindor
Points: 199
Yahoo: the_candyman24

emma_rulz says:

thats quite alot of books, do you think it will be enough? i know i have reserved my copy, i did it last november, so i'm all good :D

Posted Apr 11, 2005 at 11:58 PM EST



amazed3in1
Head Girl
House: Ravenclaw
Points: 418

amazed3in1 says:

That is a lot of books! Good thing they are using that forest friendly paper! That is a lot of trees!

Posted Apr 14, 2005 at 10:08 AM EST



smart hermione
Order of Merlin, 3rd Class
House: Gryffindor
Points: 1453

smart hermione says:

WOW!!!!! those are a lot of copies , but i think they will need them because all h.p. fans are dying to get their hands on that book!

Posted Apr 16, 2005 at 2:29 PM EST



~Remember Snape~
Witch
House: Slytherin
Points: 692

~Remember Snape~ says:

I can't wait! I CAN'T wait!! I CAN'T WAIT!!! why is it taking so long can't july16th come any faster.

Posted Apr 19, 2005 at 6:22 PM EST



caraMEL_penguin
Witch
House: Gryffindor
Points: 870

caraMEL_penguin says:

I guess that I'll just have to live with that fact that 10.8 million others in the US will be reading Harry Potter at the same time as me...

Posted Apr 19, 2005 at 10:37 PM EST



Warelin
Squib
House: Gryffindor
Points: 126
AIM: Ware Magic Yahoo: warelinking

Warelin says:

10.8 million copies of 'Half-Blood Prince' hmm in a way that seems like a very little amount when you think of how bug the book is going to be a hit.

Posted Apr 20, 2005 at 8:40 PM EST



sinjun13_granger
Squib
House: Gryffindor
Points: 144
AIM: p0tterl0ve Yahoo: c_deleon9

sinjun13_granger says:

that MUCH books? wow, well they're gonna need more i mean HP fans are all over the world and there's a LOT of us fans, so much i cant count up to that much!

Posted May 2, 2005 at 6:32 PM EST



Arethusa the Erkling
Witch
House: Slytherin
Points: 895

Arethusa the Erkling says:

Wow, that is a lot of books...

Posted May 5, 2005 at 7:26 AM EST



Dumbledore's_Ghost
Order of Merlin, 2nd Class
House: Gryffindor
Points: 1688

Dumbledore's_Ghost says:

10.4 million copies that is a lot of books. But I think that they are right in printing that much. Because when The Order of the Phoenix came out many peole were left without a copy that the book. I can't wait for the book, I hope B&N do the same they did last year.

Posted Jun 18, 2005 at 9:17 AM EST



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